Frederic Jameson - Postmodernism, or, the Cultural logic of Late Capitalism. A 1991 book by jameson offering a critique of modernism and postmodernism from a Marxist point of view.
Unable to attain the original hard copy of the book, but this introduction into the first chapter of Frederic Jameson's book is a great insight into late-capitalism and post-modernism . The essence of my essay is to delve into post-modernism as a destination within the timeline of a 'trend', the 'anti-innovators', and the byproducts of capitalism, oversaturation of consumer goods etc.
Comparing the situation now of perhaps style over substance and design as a means of expression, being similar to the style of design the Swiss design school in the 50s were motivated to change a similar style of design, but for different reasons.
=Important points
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Source: http://www.marxists.org/reference/subject/philosophy/works/us/jameson.htm
Postmodernism
or, The Cultural Logic of Late Capitalism
Source: Postmodernism, or, The Cultural Logic of Late Capitalism Verso, 1991. Just two sections from Chapter 1 reproduced here.
I
The last few years have been marked by an inverted millenarianism in which premonitions of the future, catastrophic or redemptive, have been replaced by senses of the end of this or that (the end of ideology, art, or social class; the “crisis” of Leninism, social democracy, or the welfare state, etc., etc.); taken together, all of these perhaps constitute what is increasingly called postmodernism. The case for its existence depends on the hypothesis of some radical break or coupure, generally traced back to the end of the 1950s or the early 1960s.
As the word itself suggests, this break is most often related to notions of the waning or extinction of the hundred-year-old modern movement (or to its ideological or aesthetic repudiation). Thus abstract expressionism in painting, existentialism in philosophy, the final forms of representation in the novel, the films of the greatauteurs, or the modernist school of poetry (as institutionalised and canonised in the works of Wallace Stevens) all are now seen as the final, extraordinary flowering of a high-modernist impulse which is spent and exhausted with them. The enumeration of what follows, then, at once becomes empirical, chaotic, and heterogeneous: Andy Warhol and pop art, but also photorealism, and beyond it, the “new expressionism”; the moment, in music, of John Cage, but also the synthesis of classical and “popular” styles found in composers like Phil Glass and Terry Riley, and also punk and new wave rock (the Beatles and the Stones now standing as the high-modernist moment of that more recent and rapidly evolving tradition); in film, Godard, post-Godard, and experimental cinema and video, but also a whole new type of commercial film (about which more below); Burroughs, Pynchon, or Ishmael Reed, on the one hand, and the French nouveau roman and its succession, on the other, along with alarming new kinds of literary criticism based on some new aesthetic of textuality or écriture ... The list might be extended indefinitely; but does it imply any more fundamental change or break than the periodic style and fashion changes determined by an older high-modernist imperative of stylistic innovation?
It is in the realm of architecture, however, that modifications in aesthetic production are most dramatically visible, and that their theoretical problems have been most centrally raised and articulated; it was indeed from architectural debates that my own conception of postmodernism – as it will be outlined in the following pages – initially began to emerge. More decisively than in the other arts or media, postmodernist positions in architecture have been inseparable from an implacable critique of architectural high modernism and of Frank Lloyd Wright or the so-called international style (Le Corbusier, Mies, etc), where formal criticism and analysis (of the high-modernist transformation of the building into a virtual sculpture, or monumental “duck,” as Robert Venturi puts it), are at one with reconsiderations on the level of urbanism and of the aesthetic institution. High modernism is thus credited with the destruction of the fabric of the traditional city and its older neighbourhood culture (by way of the radical disjunction of the new Utopian high-modernist building from its surrounding context), while the prophetic elitism and authoritarianism of the modern movement are remorselessly identified in the imperious gesture of the charismatic Master.
Postmodernism in architecture will then logically enough stage itself as a kind of aesthetic populism, as the very title of Venturi’s influential manifesto, Learning from Las Vegas, suggests. However we may ultimately wish to evaluate this populist rhetoric, it has at least the merit of drawing our attention to one fundamental feature of all the postmodernisms enumerated above: namely, the effacement in them of the older (essentially high-modernist) frontier between high culture and so-called mass or commercial culture, and the emergence of new kinds of texts infused with the forms, categories, and contents of that very culture industry so passionately denounced by all the ideologues of the modern, from Leavis and the American New Criticism all the way to Adorno and the Frankfurt School. The postmodernisms have, in fact, been fascinated precisely by this whole “degraded” landscape of schlock and kitsch, of TV series and Reader’s Digest culture, of advertising and motels, of the late show and the grade-B Hollywood film, of so-called paraliterature, with its airport paperback categories of the gothic and the romance, the popular biography, the murder mystery, and the science fiction or fantasy novel: materials they no longer simply “quote” as a Joyce or a Mahler might have done, but incorporate into their very substance.
Nor should the break in question be thought of as a purely cultural affair: indeed, theories of the postmodern – whether celebratory or couched in the language of moral revulsion and denunciation – bear a strong family resemblance to all those more ambitious sociological generalisations which, at much the same time bring us the news of the arrival and inauguration of a whole new type of society, most famously baptised “Postindustrial society” (Daniel Bell) but often also designated consumer society, media society, information society, electronic society or high tech, and the like. Such theories have the obvious ideological mission of demonstrating, to their own relief, that the new social formation in question no longer obeys the laws of classical capitalism, namely, the primacy of industrial production and the omnipresence of class struggle. The Marxist tradition has therefore resisted them with vehemence, with the signal except on of the economist Ernest Mandel, whose book Late Capitalism sets out not merely to anatomise the historic originality of this new society (which he sees as a third stage or moment in the evolution of capital) but also to demonstrate that it is, if anything, a purer stage of capitalism than any of the moments that preceded it. I will return to t is argument later; suffice it for the moment to anticipate a point that will be argued in Chapter 2, namely, that every position on postmodernism in culture – whether apologia or stigmatisation – is also at one and the same time, and necessarily, an implicitly or explicitly political stance on the nature of multinational capitalism today.
A last preliminary word on method: what follows is not to be read as stylistic description, as the account of one cultural style or movement among others. I have rather meant to offer a periodising hypothesis, and that at a moment in which the very conception of historical periodisation has come to seem most problematical indeed. I have argued elsewhere that all isolated or discrete cultural analysis always involves a buried or repressed theory of historical periodisation; in any case, the conception of the “genealogy” largely lays to rest traditional theoretical worries about so-called linear history, theories of “stages,” and teleological historiography. In the present context, however, lengthier theoretical discussion of such (very real) issues can perhaps be replaced by a few substantive remarks.
One of the concerns frequently aroused by periodising hypotheses is that these tend to obliterate difference and to project an idea of the historical period as massive homogeneity (bounded on either side by inexplicable chronological metamorphoses and punctuation marks). This is, however, precisely why it seems to me essential to grasp postmodernism not as a style but rather as a cultural dominant: a conception which allows for the presence and coexistence of a range of very different, yet subordinate, features.
Consider, for example, the powerful alternative position that postmodernism is itself little more than one more stage of modernism proper (if not, indeed, of the even older romanticism); it may indeed be conceded that all the features of postmodernism I am about to enumerate can be detected, full-blown, in this or that preceding modernism (including such astonishing genealogical precursors as Gertrude Stein, Raymond Roussel, or Marcel Duchamp, who may be considered outright postmodernists, avant la lettre). What has not been taken into account by this view, however, is the social position of the older modernism, or better still, its passionate repudiation by an older Victorian and post-Victorian bourgeoisie for whom its forms and ethos are received as being variously ugly, dissonant, obscure, scandalous, immoral, subversive, and generally “antisocial.” It will be argued here, however, that a mutation in the sphere of culture has rendered such attitudes archaic. Not only are Picasso and Joyce no longer ugly, they now strike us, on the whole, as rather “realistic,” and this is the result of a canonisation and academic institutionalisation of the modern movement generally that can be to the late 1950s. This is surety one of the most plausible explanations for the emergence of postmodernism itself, since the younger generation of the 1960s will now confront the formerly oppositional modern movement as a set of dead classics, which “weigh like a nightmare on the brains of the living,” as Marx once said in a different context.
As for the postmodern revolt against all that, however, it must equally be stressed that its own offensive features – from obscurity and sexually explicit material to psychological squalor and overt expressions of social and political defiance, which transcend anything that might have been imagined at the most extreme moments of high modernism – no longer scandalise anyone and are not only received with the greatest complacency but have themselves become institutionalised and are at one with the official or public culture of Western society.
What has happened is that aesthetic production today has become integrated into commodity production generally: the frantic economic urgency of producing fresh waves of ever more novel-seeming goods (from clothing to aeroplanes), at ever greater rates of turnover, now assigns an increasingly essential structural function and position to aesthetic innovation and experimentation. Such economic necessities then find recognition in the varied kinds of institutional support available for the newer art, from foundations and grants to museums and other forms of patronage. Of all the arts, architecture is the closest constitutively to the economic, with which, in the form of commissions and land values, it has a virtually unmediated relationship. It will therefore not be surprising to find the extraordinary flowering of the new postmodern architecture grounded in the patronage of multinational business, whose expansion and development is strictly contemporaneous with it. Later I will suggest that these two new phenomena have an even deeper dialectical interrelationship than the simple one-to-one financing of this or that individual project. Yet this is the point at which I must remind the reader of the obvious; namely, that this whole global, yet American, postmodern culture is the internal and superstructural expression of a whole new wave of American military and economic domination throughout the world: in this sense, as throughout class history, the underside of culture is blood, torture, death, and terror.
The first point to be made about the conception of periodisation in dominance, therefore, is that even if all the constitutive features of postmodernism were identical with and coterminous to those of an older modernism – a position I feel to be demonstrably erroneous but which only an even lengthier analysis of modernism proper could dispel the two phenomena would still remain utterly distinct in their meaning antisocial function, owing to the very different positioning of postmodernism in the economic system of late capital and, beyond that, to the transformation of the very sphere of culture in contemporary society.
This point will be further discussed at the conclusion of this book. I must now briefly address a different kind of objection to periodisation, a concern about its possible obliteration of heterogeneity, one most often expressed by the Left. And it is certain that there is a strange quasi-Sartrean irony – a “winner loses” logic which tends to surround any effort to describe a “system,” a totalising dynamic, as these are detected in the movement of contemporary society. What happens is that the more powerful the vision of some increasingly total system or logic – the Foucault of the prisons book is the obvious example – the more powerless the reader comes to feel. Insofar as the theorist wins, therefore, by constructing an increasingly closed and terrifying machine, to that very degree he loses, since the critical capacity of his work is thereby paralysed, and the impulses of negation and revolt, not to speak of those of social transformation, are increasingly perceived as vain and trivial in the face of the model itself.
I have felt, however, that it was only in the light of some conception of a dominant cultural logic or hegemonic norm that genuine difference could be measured and assessed. I am very far from feeling that all cultural production today is postmodern in the broad sense I will be conferring on this term. The postmodern is, however, the force field in which very different kinds of cultural impulses – what Raymond Williams has usefully termed “residual” and “emergent” forms of cultural production – must make their way. If we do not achieve some general sense of a cultural dominant, then we fall back into a view of present history as sheer heterogeneity, random difference, a coexistence of a host of distinct forces whose effectivity is undecidable. At any rate, this has been the political spirit in which the following analysis was devised: to project some conception of a new systematic cultural norm and its reproduction in order to reflect more adequately on the most effective forms of any radical cultural politics today.
The exposition will take up in turn the following constitutive features of the postmodern: a new depthlessness, which finds its prolongation both in contemporary “theory” and in a whole new culture of the image or the simulacrum; a consequent weakening of historicity, both in our relationship to public History and in the new forms of our private temporality, whose “schizophrenic” structure (following Lacan) will determine new types of syntax or syntagmatic relationships in the more temporal arts; a whole new type of emotional ground tone – what I will call “intensities” – which can best be grasped by a return to older theories of the sublime; the deep constitutive relationships of all this to a whole new technology, which is itself a figure for a whole new economic world system; and, after a brief account of postmodernist mutations in the lived experience of built space itself, some reflections on the mission of political art in the bewildering new world space of late or multinational capital.
VI
The conception of postmodernism outlined here is a historical rather than a merely stylistic one. I cannot stress too greatly the radical distinction between a view for which the postmodern is one (optional) style among many others available and one which seeks to grasp it as the cultural dominant of the logic of late capitalism: the two approaches in fact generate two very different ways of conceptualising the phenomenon as a whole: on the one hand, moral judgments (about which it is indifferent whether they are positive or negative), and, on the other, a genuinely dialectical attempt to think our present of time in History.
Of some positive moral evaluation of postmodernism little needs to be said: the complacent (yet delirious) camp-following celebration of this aesthetic new world (including its social and economic dimension, greeted with equal enthusiasm under the slogan of “postindustrial society”) is surely unacceptable, although it may be somewhat less obvious that current fantasies about the salvational nature of high technology, from chips to robots – fantasies entertained not only by both left and right governments in distress but also by many intellectuals – are also essentially of a piece with more vulgar apologies for postmodernism.
But in that case it is only consequent to reject moralising condemnations of the postmodern and of its essential triviality when juxtaposed against the Utopian “high seriousness” of the great modernisms: judgments one finds both on the Left and on the radical Right. And no doubt the logic of the simulacrum, with its transformation of older realities into television images, does more than merely replicate the logic of late capitalism; it reinforces and intensifies it. Meanwhile, for political groups which seek actively to intervene in history and to modify its otherwise passive momentum (whether with a view toward channelling it into a socialist transformation of society or diverting it into the regressive re-establishment of some simpler fantasy past), there cannot but be much that is deplorable and reprehensible in a cultural form of image addiction which, by transforming the past into visual mirages, stereotypes, or texts, effectively abolishes any practical sense of the future and of the collective project, thereby abandoning the thinking of future change to fantasies of sheer catastrophe and inexplicable cataclysm, from visions of “terrorism” on the social level to those of cancer on the personal. Yet if postmodernism is a historical phenomenon, then the attempt to conceptualise it in terms of moral or moralising judgments must finally be identified as a category mistake. All of which becomes more obvious when we interrogate the position of the cultural critic and moralist; the latter, along with all the rest of us, is now so deeply immersed in postmodernist space, so deeply suffused and infected by its new cultural categories, that the luxury of the old-fashioned ideological critique, the indignant moral denunciation of the other, becomes unavailable.
The distinction I am proposing here knows one canonical form in Hegel’s differentiation of the thinking of individual morality or moralising from that whole very different realm of collective social values and practices. But it finds its definitive form in Marx’s demonstration of the materialist dialectic, most notably in those classic pages of the Manifesto which teach the hard lesson of some more genuinely dialectical way to think historical development and change. The topic of the lesson is, of course, the historical development of capitalism itself and the deployment of a specific bourgeois culture. In a well-known passage Marx powerfully urges us to do the impossible, namely, to think this development positively and negatively all at once; to achieve, in other words, a type of thinking that would be capable of grasping the demonstrably baleful features of capitalism along with its extraordinary and liberating dynamism simultaneously within a single thought, and without attenuating any of the force of either judgment. We are somehow to lift our minds to a point at which it is possible to understand that capitalism is at one and the same time the best thing that has ever happened to the human race, and the worst.
The lapse from this austere dialectical imperative into the more comfortable stance of the taking of moral positions is inveterate and all too human: still, the urgency of the subject demands that we make at least some effort to think the cultural evolution of late capitalism dialectically, as catastrophe and progress all together.
Such an effort suggests two immediate questions, with which we will conclude these reflections. Can we in fact identify some “moment of truth” within the more evident “moments of falsehood” of postmodern culture? And, even if we can do so, is there not something ultimately paralysing in the dialectical view of historical development proposed above; does it not tend to demobilise us and to surrender us to passivity and helplessness by systematically obliterating possibilities of action under the impenetrable fog of historical inevitability? It is appropriate to discuss these two (related) issues in terms of current possibilities for some effective contemporary cultural politics and for the construction of a genuine political culture.
To focus the problem in this way is, of course, immediately to raise the more genuine issue of the fate of culture generally, and of the function of culture specifically, as one social level or instance, in the postmodern era. Everything in the previous discussion suggests that what we have been calling postmodernism is inseparable from, and unthinkable without the hypothesis of, some fundamental mutation of the sphere of culture in the world of late capitalism which includes a momentous modification of its social function. Older discussions of the space, function, or sphere of culture (mostly notably Herbert Marcuse’s classic essay The Affirmative Character of Culture) have insisted on what a different language would call the “semi-autonomy” of the cultural realm: its ghostly, yet Utopian, existence, for good or ill, above the practical world of the existent, whose mirror image it throws back in forms which vary from the legitimations of flattering resemblance to the contestatory indictments of critical satire or Utopian pain.
What we must now ask ourselves is whether it is not precisely this semi-autonomy of the cultural sphere which has been destroyed by the logic of late capitalism. Yet to argue that culture is today no longer endowed with the relative autonomy it once enjoyed as one level among others in earlier moments of capitalism (let alone in pre-capitalist societies) is not necessarily to imply its disappearance or extinction. Quite the contrary; we must go on to affirm that the dissolution of an autonomous sphere of culture is rather to be imagined in terms of an explosion: a prodigious expansion of culture throughout the social realm, to the point at which everything in our social life – from economic value and state power to practices and to the very structure of the psyche itself – can be said to have become “cultural” in some original and yet untheorised sense. This proposition is, however, substantively quite consistent with the previous diagnosis of a society of the image or the simulacrum and a transformation of the “real” into so many pseudo-events.
It also suggests that some of our most cherished and time-honoured radical conceptions about the nature of cultural politics may thereby find themselves outmoded. However distinct those conceptions – which range from slogans of negativity, opposition, and subversion to critique and reflexivity – may have been, they all shared a single, fundamentally spatial, presupposition, which may be resumed in the equally time-honoured formula of “critical distance.” No theory of cultural politics current on the Left today has been able to do without one notion or another of a certain minimal aesthetic distance, of the possibility of the positioning of the cultural act outside the massive Being of capital, from which to assault this last. What the burden of our preceding demonstration suggests, however, is that distance in general (including “critical distance” in particular) has very precisely been abolished in the new space of postmodernism. We are submerged in its henceforth filled and suffused volumes to the point where our now postmodern bodies are bereft of spatial coordinates and practically (let alone theoretically) incapable of distantiation; meanwhile, it has already been observed how the prodigious new expansion of multinational capital ends up penetrating and colonising those very pre-capitalist enclaves (Nature and the Unconscious) which offered extraterritorial and Archimedean footholds for critical effectivity. The shorthand language of co-optation is for this reason omnipresent on the left, but would now seem to offer a most inadequate theoretical basis for understanding a situation in which we all, in one way or another, dimly feel that not only punctual and local counter-culture forms of cultural resistance and guerrilla warfare but also even overtly political interventions like those of The Clash are all somehow secretly disarmed and reabsorbed by a system of which they themselves might well be considered a part, since they can achieve no distance from it.
What we must now affirm is that it is precisely this whole extraordinarily demoralising and depressing original new global space which is the “moment of truth” of postmodernism. What has been called the postmodernist “sublime” is only the moment in which this content has become most explicit, has moved the closest to the surface of consciousness as a coherent new type of space in its own right – even though a certain figural concealment or disguise is still at work here, most notably in the high-tech thematics in which the new spatial content is still dramatised and articulated. Yet the earlier features of the postmodern which were enumerated above can all now be seen as themselves partial (yet constitutive) aspects of the same general spatial object.
The argument for a certain authenticity in these otherwise patently ideological productions depends on the prior proposition that what we have been calling postmodern (or multinational) space is not merely a cultural ideology or fantasy but has genuine historical (and socioeconomic) reality as a third great original expansion of capitalism around the globe (after the earlier expansions of the national market and the older imperialist system, which each had their own cultural specificity and generated new types of space appropriate to their dynamics). The distorted and unreflexive attempts of newer cultural production to explore and to express this new space must then also, in their own fashion, be considered as so many approaches to the representation of (a new) reality (to use a more antiquated language). As paradoxical as the terms may seem, they may thus, following a classic interpretive option, be read as peculiar new forms of realism (or at least of the mimesis of reality), while at the same time they can equally well be analysed as so many attempts to distract and divert us from that reality or to disguise its contradictions and resolve them in the guise of various formal mystifications.
As for that reality itself, however – the as yet untheorised original space of some new “world system” of multinational or late capitalism, a space whose negative or baleful aspects are only too obvious – the dialectic requires us to hold equally to a positive or “progressive” evaluation of its emergence, as Marx did for the world market as the horizon of national economies, or as Lenin did for the older imperialist global network. For neither Marx nor Lenin was socialism a matter of returning to smaller (and thereby less repressive and comprehensive) systems of social organisation; rather, the dimensions attained by capital in their own times were grasped as the promise, the framework, and the precondition for the achievement of some new and more comprehensive socialism. Is this not the case with the yet more global and totalising space of the new world system, which demands the intervention and elaboration of an internationalism of a radically new type? The disastrous realignment of socialist revolution with the older nationalisms (not only in Southeast Asia), whose results have necessarily aroused much serious recent left reflection, can be adduced in support of this position.
But if all this is so, then at least one possible form of a new radical cultural politics becomes evident, with a final aesthetic proviso that must quickly be noted. Left cultural producers and theorists – particularly those formed by bourgeois cultural traditions issuing from romanticism and valorising spontaneous, instinctive, or unconscious forms of “genius,” but also for very obvious historical reasons such as Zhdanovism and the sorry consequences of political and party interventions in the arts have often by reaction allowed themselves to be unduly intimidated by the repudiation, in bourgeois aesthetics and most notably in high modernism, of one of the age-old functions of art – the pedagogical and the didactic. The teaching function of art was, however, always stressed in classical times (even though it there mainly took the form of moral lessons), while the prodigious and still imperfectly understood work of Brecht reaffirms, in a new and formally innovative and original way, for the moment of modernism proper, a complex new conception of the relationship between culture and pedagogy.
The cultural model I will propose similarly foregrounds the cognitive and pedagogical dimensions of political art and culture, dimensions stressed in very different ways by both Lukacs and Brecht (for the distinct moments of realism and modernism, respectively).
We cannot, however, return to aesthetic practices elaborated on the basis of historical situations and dilemmas which are no longer ours. Meanwhile, the conception of space that has been developed here suggests that a model of political culture appropriate to our own situation will necessarily have to raise spatial issues as its fundamental organising concern. I will therefore provisionally define the aesthetic of this new (and hypothetical) cultural form as an aesthetic of cognitive mapping.
(Negatives of technology and the modern city, alienation and being overwhelmed with information and visual pollution. Design should be socially responsible, and be the change it wants to see.)
In a classic work, The Image of the City, Kevin Lynch taught us that the alienated city is above all a space in which people are unable to map (in their minds) either their own positions or the urban totality in which they find themselves: grids such as those of Jersey City, in which none of the traditional markers (monuments, nodes, natural boundaries, built perspectives) obtain, are the most obvious examples. Disalienation in the traditional city, then, involves the practical reconquest of a sense of place and the construction or reconstruction of an articulated ensemble which can be retained in memory and which the individual subject can map and remap along the moments of mobile, alternative trajectories. Lynch’s own work is limited by the deliberate restriction of his topic to the problems of city form as such; yet it becomes extraordinarily suggestive when projected outward onto some of the larger national and global spaces we have touched on here. Nor should it be too hastily assumed that his model – while it clearly raises very central issues of representation as such – is in any way easily vitiated by the conventional poststructural critiques of the “ideology of representation” or mimesis. The cognitive map is not exactly mimetic in that older sense; indeed, the theoretical issues it poses allow us to renew the analysis of representation on a higher and much more complex level.
There is, for one thing, a most interesting convergence between the empirical problems studied by Lynch in terms of city space and the great Althusserian (and Lacanian) redefinition of ideology as “the representation of the subject’s Imaginary relationship to his or her Real conditions of existence.” Surely this is exactly what the cognitive map is called upon to do in the narrower framework of daily life in the physical city: to enable a situational representation on the part of the individual subject to that vaster and properly unrepresentable totality which is the ensemble of society’s structures as a whole.
Yet Lynch’s work also suggests a further line of development insofar as cartography itself constitutes its key mediatory instance. A return to the history of this science (which is also an art) shows us that Lynch’s model does not yet, in fact, really correspond to what will become map-making. Lynch’s subjects are rather clearly involved in pre-cartographic operations whose results traditionally are described as itineraries rather than as maps: diagrams organised around the still subject-centred or existential journey of the traveller, along which various significant key features are marked oases, mountain ranges, rivers, monuments, and the like. The most highly developed form of such diagrams is the nautical itinerary, the sea chart, or portulans, where coastal features are noted for the use of Mediterranean navigators who rarely venture out into the open sea.
Yet the compass at once introduces a new dimension into sea charts, a dimension that will utterly transform the problematic of the itinerary and allow us to pose the problem of a genuine cognitive mapping in a far more complex way. For the new instruments - compass, sextant, and theodolite – correspond not merely to new geographic and navigational problems (the difficult matter of determining longitude, particularly on the curving surface of the planet, as opposed to the simpler matter of latitude, which European navigators can still empirically determine by ocular inspection of the African coast); they also introduce a whole new coordinate: the relationship to the totality, particularly as it is mediated by the stars and by new operations like that of triangulation. At this point, cognitive mapping in the broader sense comes to require the coordination of existential data (the empirical position of the subject) with unlived, abstract conceptions of the geographic totality.
Finally, with the first globe (1490) and the invention of the Mercator projection at about the same time, yet a third dimension of cartography emerges, which at once involves what we would today call the nature of representational codes, the intrinsic structures of the various media, the intervention, into more naive mimetic conceptions of mapping, of the whole new fundamental question of the languages of representation itself, in particular the unresolvable (well-nigh Heisenbergian) dilemma of the transfer of curved space to flat charts. At this point it becomes clear that there can be no true maps (at the same time it also becomes clear that there can be scientific progress, or better still, a dialectical advance, in the various historical moments of map-making).
Transcoding all this now into the very different problematic of the Althusserian definition of ideology, one would want to make two points. The first is that the Althusserian concept now allows us to rethink these specialised geographical and cartographic issues in terms of social space – in terms, for example, of social class and national or international context, in terms of the ways in which we all necessarily also cognitively map our individual social relationship to local, national, and international class realities. Yet to reformulate the problem in this way is also to come starkly up against those very difficulties in mapping which are posed in heightened and original ways by that very global space of the postmodernist or multinational moment which has been under discussion here. These are not merely theoretical issues; they have urgent practical political consequences, as is evident from the conventional feelings of First World subjects that existentially (or “empirically”) they really do inhabit a “postindustrial society” from which traditional production has disappeared and in which social classes of the classical type no longer exist – a conviction which has immediate effects on political praxis.
The second point is that a return to the Lacanian underpinnings of Althusser’s theory can afford some useful and suggestive methodological enrichments. Althusser’s formulation remobilises an older and henceforth classical Marxian distinction between science and ideology that is not without value for us even today. The existential – the positioning of the individual subject, the experience of daily life, the monadic “point of view” on the world to which we are necessarily, as biological subjects, restricted – is in Althusser’s formula implicitly opposed to the realm of abstract knowledge, a realm which, as Lacan reminds us, is never positioned in or actualised by any concrete subject but rather by that structural void called le sujet supposé savoir (the subject supposed to know), a subject-place of knowledge. What is affirmed is not that we cannot know the world and its totality in some abstract or “scientific” way. Marxian “science” provides just such a way of knowing and conceptualising the world abstractly, in the sense in which, for example, Mandel’s great book offers a rich and elaborated knowledge of that global world system, of which it has never been said here that it was unknowable but merely that it was unrepresentable, which is a very different matter. The Althusserian formula, in other words, designates a gap, a rift, between existential experience and scientific knowledge. Ideology has then the function of somehow inventing a way of articulating those two distinct dimensions with each other. What a historicist view of this definition would want to add is that such coordination, the production of functioning and living ideologies, is distinct in different historical situations, and, above all, that there may be historical situations in which it is not possible at all – and this would seem to be our situation in the current crisis.
But the Lacanian system is threefold, and not dualistic. To the Marxian-Althusserian opposition of ideology and science correspond only two of Lacan’s tripartite functions: the Imaginary and the Real, respectively.
Our digression on cartography, however, with its final revelation of a properly representational dialectic of the codes and capacities of individual languages or media, reminds us that what has until now been omitted was the dimension of the Lacanian Symbolic itself.
An aesthetic of cognitive mapping – a pedagogical political culture which seeks to endow the individual subject with some new heightened sense of its place in the global system – will necessarily have to respect this now enormously complex representational dialectic and invent radically new forms in order to do it justice. This is not then, clearly, a call for a return to some older kind of machinery, some older and more transparent national space, or some more traditional and reassuring perspectival or mimetic enclave: the new political art (if it is possible at all) will have to hold to the truth of postmodernism, that is to say, to its fundamental object – the world space of multinational capital – at the same time at which it achieves a breakthrough to some as yet unimaginable new mode of representing this last, in which we may again begin to grasp our positioning as individual and collective subjects and regain a capacity to act and struggle which is at present neutralised by our spatial as well as our social confusion. The political form of postmodernism, if there ever is any, will have as its vocation the invention and projection of a global cognitive mapping, on a social as well as a spatial scale.
