D&AD: Western Posters over in Japan

I've been checking out stuff taken from the Western world, in terms of products/movies etc and see how they translate and appeal to a Japanese audience. It's interesting to see how the layout changes and the balance of Japanese/English changes, sometimes some English elements still remain even though the audience is Japanese. It's good to know this as I'm doing the same for Ted Baker, moving from a Western and predominantly British audience to Japanese.


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