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Tuesday, 27 December 2011

JOHANNES ITTEN, ON CONTRAST

Posted on 09:45 by cena
Found a good article here by Lars. A. Bratterberg on Johannes Itten, the Swiss designer and theorist and important figure of the Bauhaus movement in the early 20th century. can be seen here

//


The research of Johannes Itten is important and should be understood by design practitioners who wish to employ contrast of colour to evoke a desired reaction in their design’s onlooker.
Colour is one of the elements of design; “[it] can make designs more visually interesting and aesthetic, and can reinforce the organization and meaning of elements in a design” (Lidwell, Holden, Butler, 2003). One of the more effective ways to use colour as an element is through exercising contrast. When in design, contrast illustrates an element in opposition. This essay will examine how the research and teachings of Johannes Itten aids practitioners to consciously make use of contrast in design. The examination will progress through looking at Itten’s seven contrasts.
Colour Theory, Design, Johannes Itten
Johannes Itten was a Swiss design teacher and theorist. He is considered to be one of the prominent figures in colour theory. After teaching his own art school in Vienna from 1916 to 1919, he joined the Bauhaus. The Bauhaus was an influential art school in Berlin where Itten would work as a Master, later publishing books based on the course he taught.
Itten devoted much of his work to the concern of colour harmony. He noted the common perception of harmonious colours were combinations of similar chroma. Colour theorist Wilhelm Ostwald writes in his book Primer of Colours, “certain combinations of different colours are pleasing, other displeasing or indifferent. (…) Groups of colours whose effect is pleasing, we call harmonious.” Itten on the other hand, opposes Ostwald in his statement, “(…) they are combinations of colours that meet without sharp contrast. As a rule, the assertion of harmony or discord simply refers to an agreeable-disagreeable or attractive-unattractive scale. Such judgments are personal sentiments without objective force. The concept of colour harmony should be removed from the realm of subjective attitude into that of objective principle” (Itten, 1970, p. 19).
Itten sought to bring theories of contrast into the objective perception of colour harmony he wished to create. In studying colour contrast, he made a “systematic and practical [oversight] to the special effects of colour contrast” (Itten, 1970, p.32). This oversight is commonly referred to as Itten’s seven contrasts. To understand the contrasts organized by Itten, one must have knowledge of his 12-hue colour circle. Entitled Farbkreis, it was a rework of the colour wheel by 18th century colour theorist Johann Wolfgang Goethe.
The colours that make up the middle triangle are the primary colours, yellow, red and blue. Primaries are absolute and cannot be attained by combining other colours. By mixing the primary colours two and two, it creates secondary colours that make up the hexagon shape around the triangle. The circle of sectors surrounding the hexagon and the triangle within is compromised of a primary and secondary colour at every third sector. The spaces between them are tertiary colours, the result of mixing primaries and secondaries (Itten, 1963).
Contrast of Hue
A contrast of hue is simply compromised by the visual difference of dissimilar hues. For the contrast to work, minimum three colours of clearly distinctive nature must be used. The polar hue contrast is attained by the combination of the primary colours, yellow/red/blue. The combination makes for a tonic, vigorous and decided effect (Itten, 1970). Though the primary colours are the instance of the most extreme contrast of hue, other colours can also be employed. The contrast’s intensity will however diminish as the colours move outwards in the colour wheel; using the secondary colours green, orange and violet weakens the effect, a drift the tertiary colours promote still.
By no means must the colours necessarily be of identical shapes and sizes as shown in the figure on the right. One colour can be given the dominant role, with others acting as supplements or accents. A colour’s character and strength will be changed by the emphasizing of its quantity, claims Itten.
The significance of this contrast involved the interplay of primeval luminous forces. The undiluted primaries and secondaries always have a character of aboriginal cosmic splendor as well as of concrete actuality. Therefore they serve equally well to portray a celestial coronation or a mundane still life.
- Johannes Itten
Light-Dark Contrast (Tone)
One finds the polarity of light-dark contrast in the opposition of black and white in their greatest saturations. Between them are the spectrum of chromatic colours and the continuous scale of grays; a massive range of different luminosities. The light-dark contrast is amongst the most expressive means of composition, and is an extremely important effect in design. Its importance is prominent both in polarity use and the rendering of light and shade on objects, giving the impression of three-dimensional forms.
Neutral gray is a characterless, achromatic colour, relying on contrasting shade and hue to influence itself, Itten proclaims; “any colour will instantly transform gray from its neutral, achromatic state to a complementary colour effect corresponding mathematically to the activating colour” (Itten, 1970, p. 37). Gray is dependent on other, nearby colours for character; mellowing their impact by absorbing their strength, it assumes a life of its own (Itten, 1963).
Somewhat more complicated is the light-dark contrast between chromatic and achromatic colours. When gray is used in a composition involving chromatics, the chromatic’s brilliance must be equal to that of the gray. However, when a range of chromatic colours are measured to a scale of grays between black and white, one can observe that the brilliance of undiluted chromatics complement different tones of gray.
Itten discovered that saturated, pure yellow is very light, as it matches one of the lightest grays, and discovered violet to be the darkest using the same method. For yellow to match the gray value complementary of violet, it must be darkened and thereby loses its radiant quality. Dark, pure yellow is no actual instance. Yellow and violet at full saturation are the chromatic colours with the strongest light-dark contrast (Itten, 1970).
Cold-Warm Contrast (temperature)
The presently accepted notion of colours with varying sensation of temperature was a matter Itten persevered in his studies and lecturing. Experiments have shown subjective feelings of heat or cold differ in environments of different colours: A room was painted blue-green, and another red-orange; “in the blue-green room occupants felt that [15° C] was cold, whereas in the red-orange room they did not feel cold until the temperature fell to [11-12° C]” (Itten, 1970, p. 45). The relationship of blue-green and red-orange has proven to be the polarity of cold-warm contrast.
Generally the colours through yellow to red-violet on the tertiary level of the colour wheel are considered warm, while the cold are the colours including and between violet and yellow-green. Though this is the common rule, the warmth is relative to the temperature of contrasting colours, as demonstrated in the figures to the right.
Cold-warm contrast has high potential as an element in pictorial design. The designer can control the feelings induced to spectators of a design, in addition to how colours will be perceived through their relation with other colours. Nevertheless, the designer must consciously exercise cold-warm contrast knowing the design not to employ other contrasts. A situation might occur where the design has more weighing in light-dark contrast than the cold-warm effect the designer sought for. To interweave more than one contrast should be avoided. Therefore it may be an advantage in a cold-warm composition to use colours only of equal light or dark (Itten, 1970).
Complementary Contrast
A colour is complementary to its own opposite. Directly opposite colours are located adjacent to each other on the colour wheel. A physical method for confirming colours to be complementary is through adding them together; if their mixed pigments produce a neutral gray, they are complementary. Furthermore, if one hue is excluded from the mix “the sum of all the other colours in the spectrum is the complementary of that hue” (Itten, 1970, p. 49).
Every pure colour has a complementary colour, and only one. They make for an initially strange pairing, but in a process yet to be explained, the human eye finds balance in them. If a colour is without its complementary, the eye will attempt to generate it. Examples of complementary colour pairings are: orange, blue; yellow, violet; green, red; and also tertiaries such as red-orange, blue-green. Complementary pairs frequently represent more than one contrast. Yellow and violet are not only complementary; they are also the polar light-dark contrast. Likewise red-orange and blue-green is the pair of extreme cold-warm contrast (Itten, 1970).
This principle [of balance in complementary contrast] is of great importance in all practical work with colour. In the section on concord of colours, we stated that the rule of complementaries is the basis of harmonious design because its observance establishes a precise equilibrium in the eye.
- Johannes Itten
Simultaneous Contrast
As briefly discussed under the subject of light-dark contrast and touched upon during the explaining of complementary contrast, the eye requires complementary colours to balance its impressions. This is the premise is simultaneous contrast, whose name derives from the generation of a colour’s complementary by the eye simultaneously as it views that colour.
An achromatic hue is the most apt medium for one colour’s complementary colour to produce itself in using simultaneous contrast. If a background of strong colour had a square of neutral gray with the exact brilliance as the background centered on it, the contrast would be in effect. The grey area would be coloured by the eye to have a suggestion of the background’s complementary colour. The effect is demonstrated in a figure under the subject of light-dark contrast. “Simultaneous contrast determines the aesthetic utility of colour,” stated Goethe (Itten, 1970, p. 54).
There are means of avoiding simultaneous contrast, as the effect is not always preferable. Using hues of different brilliance evens out the effect, as the contrast then will be that of light-dark. The example on the right shows orange with three slightly different hues of gray, their property of contrast vastly different.
Contrast of Saturation
Pure, luminous colours and those that have been subdued create a contrast. A contrast of saturation refers to the difference in quality of purity in colours; those with an intense impact and the dull, diluted.
Itten says pure colours can be diluted in four ways, each leaving them in a different state. Brightening the colour with white renders it rather colder. To darken colour with black deprives them, to different degrees, of their brilliance. Adding gray, or intermittingly black and white, to a colour, will lessen its intensity. Finally, mixing complementary colours will eventually produce a gray hue. The same applies to mixing the primaries, secondaries or all colours of the spectrum.
True contrast of saturation is found between intense and dull instances of the same hue. In saturation contrast of unlike hues there is a probability of other contrasts, such as cold-warm contrast, to spoil the impact of the saturation values.
Contrast of Extension
A contrast of extension is a contrast of colours in their relative sizes to each other. “Attention to the colour areas in composition is at least as important as the actual choice of colours. Any colour composition should be evolved from the relationships of elements of area to each other” (Itten, 1970, p. 62). In his research, Itten inquired as to how one could know the size of colour areas to make them balanced with regard to the force of the colours’ brilliance.
Itten extended upon the theoretical work of Goethe, in employing a system of numerical ratios to measure colour’s light value. The brilliance’s number value was estimated by comparison to gray scales, where it became clear that different hues have varying light value intensity. This was explained when dealing with the light-dark contrast, where it proved yellow to be the lightest and violet the darkest. The light values of the primary and secondary colours are found on the right.
Itten explains the process after the calculations have been made: “In converting these values to harmonious areas, I must take the reciprocals of the light values; that is, yellow being three times as strong, must occupy only one-third as much area as its complementary violet” (Itten, 1970, p. 59). Orange will occupy one-third of the complete area compromised by itself and the blue, while red and green have the same light value and will take up the same amount of space.
This essay has examined Johannes Itten’s systemized colour contrasts in the light of objective colour harmony and the theoretical knowledge of the 12-hue colour circle. It has shown the theories it presents holds great importance to design practitioners. The explanation of the seven contrasts outlines how to make correct use of them, in addition how not to mistakenly employ more than the contrast sought-for. The contrasts have different areas of use and should be used accordingly; each hold individual effects and reactions it imposes on an onlooker. Contrast in design is an important tool, designers should be fully aware of its properties.
Sources:
Lidwell, W., Holden, K., Butler, J 2003, Universal Principles of Design, Rockport Publishers Inc., Gloucester, USA.
Itten, J 1963, Design and Form, John Wiley & Sons, Inc., London, Great Britain
Itten, J 1970, The Elements of Color, Van Nostrand Reinhold Company, New York, USA








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Sunday, 25 December 2011

LECTURE NOTES: HIGH CULTURE VS LOW CULTURE

Posted on 11:43 by cena
HIGH CULTURE VS LOW CULTURE


Objectives:
  • Understand the term 'avant garde'
  • Question the way art and design education relies on the concept of being avant garde (yeah, but do they really though?)
  • Understand the concept of art for arts sake
  • Question the notion of genius
  • Consider political perspectives relating to avant-gardism
  • Question the validity of the concept 'avant-garde'


AVANT GARDE:
  • Doing something that is progressive and innovating
  • being avant-garde in the work you do, challenging the norm, innovating, etc.
  • Being a part of a group - being a member of the avant-garde

Avant Garde Florist
Avant Garde Homes
Avantgarde Hotel
AvantGarde shoes

Marcel Duchamp
Part of the Dada movement, 'anti-art'





Fauvism - a style of Les Fauves - French for 'Wild Beasts' a movement from 1904-1908 that emphasised painterly qualities and strong colour over realistic values. Main artists were Henri Matisse and Andre Derain.






College Course information!

Visual Communication
'The second level aims to let you experiment within your chosen range of disciplines'

'Our aim is to encourage students to take a radical approach to communication'

'To be a student on the course you need to enjoy:- challenging conventions'


Printed Textiles & Surface Design
'Our aim is to provide an environment which allows you to discover, develop and express your personal creative identity through your work'

'Level one studies concentrate on... experimentation'


Interior Design
'We encourage students to challenge conventional thinking'


Furniture
'Throughout the course you will be encourage to form a personal vision and direction based upon critical self-analysis'


Fashion/Clothing
We encourage you to develop your individual creativity to the highest level...

Level one studies concentrate on... experimentation'

Art and Design (interdisciplinary)
'What will unite all your creative output will be the ability to apply your creative and technical skills in innovative ways, which you are not limited to traditional subject boundaries'


LCAD quotes prioritise certain concepts like..
  1. Innovation 
  2. Experimentation
  3. Originality
  4. Creative genius (to bring out a hidden creative depth held deep within the student)

Killed himself because people didn't 'get' his art - basically an elitist view on him and his art and abit of a pretentious twonk, like alot of people were and still are.


Art for Art's Sake

By end of the 19th century - early 20th century there were 2 approached to avant-garde art:
  1. art this is socially commited, artists being the forward thinking voice of society and pushing forward political agendas
  2. Art that seeks only to expand, progress what art is. Basically making art for art's sake.



Whistler Nocturne in Black and Gold: The Falling Rocket (1875)


"Art for Arts Sae" approach dominated much thinking and practice in the 20th Century (Previous lecutres on modernism/post modernism)



Clement Greenberg ' Contemporary Artist'




Jackson Pollock - Lavender Mist (1950)



Chris Burden 'shoot' (1971) Him getting shot in the arm was the piece of art. Temporary art, unless he wants to keep getting shot, it'll never be exactly the same every time either Bit of a nutter.


Socialist Realism
Everyones favourite political Stalin rose into power and rid Russia of the previous avant-garde Consructivist movement and took it from stuff like this, to this. Art wasn't individual and forward thinking anymore, it was for the state, for churches etc like it used to be hundreds of years prior.

Rodchenko 'Books' (1924)
to this..

Vladimirski 'Roses for Stalin' (1949)




Kitsch
  • Draw from and aspire to be 'high art'
  • Usually referred to as stuff that's 'tacky' 'cheap'
  • Forms of popular culture like advertisements, movies and commercial art, this sort of stuff maybe frowned upon by members of the high art culture


`Constable Haywain (1821) [Not Kitsch]

Kitsch?


Kitsch!



Jeff Koons Michael Jackson & Bubbles The Monkey (1988)


Warhol


Toulouse Lautrec

Thomas Kinkade - They say 1 in 20 US homes has a painting by Kinkade, a painter who usually paints idyllic subjects for mass production and printed reproductions.







Carl Andre 'Equivalent VIII'




Tracey Emin ' MyBed'



K-Foundation award, 1994








Adbusters









Akward questions to ask your tutors!
  1. Why does our work have to be 'original'?
  2. Is it possible to be 'avant-garde' and/or 'original'
  3. If I make my work socially committed so that people can understand it can it still be avant-garde/innovative?



EXTRA NOTES!

 

‘High Culture / Low Culture                                                             

1.     Introduction            The urge to criticism is almost natural within us – day in, day out we make critical evaluations of one sort or another.  And this tendency is inevitably attached to our pursuit for quality of life.  Distinguishing between good and bad has been the realm of philosophical debate for centuries.  In relation to the pursuit of good/bad in art philosopher have established the realm of enquiries known as Beauty, Taste and Aesthetics.

2.     The term avant-garde in its first usage in relation to art, referred to the ability for art in general to be the ‘avant-garde of society’, the ability for art to exercise a positive influence on society.  By the late 19thcentury the term was adopted from its political usage at the time, and came to denote specific artistic tendencies that outdistanced the contemporary artistic movements.  By the early 20thcentury the term is adopted in art criticism and there exists a notion of a plurality of avant-gardes in competition with one another. In the ideology of the avant-garde two currents exist – a right wing current and a left wing current. The right wing current has been the most prominent and according to this tendency innovation is the sole objective of avant-gardism.  The left wing current holds that artists should be progressive on a social and political level and should be committed to class struggle; however, artistic innovation in this context is potentially perceived as decadent, elitist and bourgeois.  In the past, the left wing trends which have avoided artistic innovation because of its elitist implications have run the risk of following academic traditions in art, (for example the Mexican Muralists).  Avant-garde artists who align themselves with the Left are therefore faced with a dilemma of opposing interests. Defining elements of the avant-garde are:- (1)Its linear conception of history – what the avant-garde artist achieves now, will be what other artists follow on to emulate in the future. (2)Historical Determinism – this is the idea that avant-garde will eventually become incorporated and function successfully in the future. (3)Evolutionist Conception of History – In the ideology of the avant-garde there is always an implied notion of progress; progress toward correcting the problems of the world. (4)Novelty – the idea of the new surpassing the old. (5)The avant-garde as elite – by definition the avant-garde is an elite minority.  The irony here is that the avant-garde began as an assault on the bourgeoisie.  Roland Barthes posed in ‘The Death of the Avant-Garde’  - it was dying because it was recognized as significantly artistic by the same class whose values it rejected.’ The avant-garde ideology justifies the role of the artist and the ways he/she might operate, e.g. subversive, experimental, oppositional, revolutionary, dandy and so on. The avant-garde in the 20thCentury has become an essential part of the art market and is both sought out and supported as official culture; examples today would include:- the Tate Gallery’s Turner Prize, Charles Saatchi’s contemporary art collection, and corporate sponsorship in such forms as the BT New Contemporaries exhibitions.

3.     Taste & Beauty        Significant contributions were made in the 18th C. as to the nature of beauty.  Philosophical enquiry shifted from considering the nature of beautiful objects, to the way ‘men’ react to beauty and to the idea of beauty being a subjective, psychological response – the idea of ‘beauty being in the eye of the beholder’.  For a number of philosophers and aestheticians, inherent within the idea of perceiving beauty, is the notion of being ‘able’ to perceive beauty, having the mental facultyto do so.  Connoisseurship and Taste for the aristocratic gentlemen were predicated around the transcendental faculty for appreciating beauty and therefore evaluative judgements were tenable.  The appreciation of beauty was considered an important and morally uplifting quality for the aristocracy.  By the 19th C. the various philosophies of Beauty and Taste began to emerge into what we know as the philosophy of Aesthetics.

4.     Clive Bell’s Theory               Aesthetic experience may roughly be described as the experience of viewing beauty.  For Kant, “Beauty in its aesthetic sense can be defined as the ‘quality’ in an object which when viewed gives pleasure.”  Form becomes the essential quality, and aesthetic readings of art tend to pursue the formal rather than other modes of analysis.  Clive Bell’s influential aesthetic theory makes this approach clear by castigating the distractive features of narrative/”descriptive” pictures.  Significant Form is the quality within paintings/sculpture that makes them Art.  However, for Bell (like others), one has to have the faculty to appreciate ‘significant form’.  This makes his argument circular and impossible to contradict – thus, for a viewer contradicting Bell’s claim, Bell could simply reply that such a viewer did not have the sensitivity to appreciate aesthetic form.

5.     Art for Art’s Sake                 One effect of Bell’s thesis is the total rejection of descriptive genre painting.  In its place is the adoption of an Art for Art’s Sake stance.  Such a stance is integral to the ideology of the Avant-Garde.  For a number of theorists in the first half of the 20th C. (see Adorno & the Frankfurt School, early Greenberg), avant-garde production was the key to what was good and could be seen as oppositional to popular art forms and kitsch which were seen as a threat to civilised culture.

6.     Greenberg’s Theory   The alignment between the Avant-Garde and Modernism was to be entrenched within the theoretical writings of Clement Greenberg.  Greenberg, like Bell, sees figurative art as getting in the way of aesthetic experience.  Being responsive to the aesthetic quality of an object requires a contemplative mode of being ‘disinterested’.  Greenberg talks about approaching art with ‘the eye’ alone – and that this should be the sole criteria for judging art if we are to distinguish good from bad.  However, the question needs to be put, is art just about pleasing the ‘eye’?  Is it not the case that art is also about engaging the mind?  In that respect Greenberg’s later theoretical position does not progress his earlier critical stance towards Kitsch.

7.     Kitsch                     For Greenberg and others kitsch could be characterised as the various forms of popular culture, such as Hollywood movies, advertisements, and commercial art.  The more accurate meaning of Kitsch actually refers to those objects which draw from and aspire to High Art, although their appeal to popular taste would always be a primary criteria:  However, the term is more commonly used to refer more broadly to popular cultural artefacts and is interchangeable with terms like ‘cheap tack’, ‘trashy’, ‘bad taste’.

8.     High & Low            The distinction between High Art and Low Artpresents a number of problems.  However, I would like to draw attention to two of those for now.  Firstly, with what kind of authority should we take and consider those claims to Art which fix themselves firmly within the realm of the popular, the easily accessible, digestible and intelligible?  Where might we place ‘serious’ fine art production (the kind located on Fine Art degree programmes and within the pages of Artforum) in a culture which proposes Ikea prints, tiger and elephant drawings and limited edition collectors plates as fine art also?  And secondly, how should we cope with the fact that the realm of Low Art has successfully been ‘raided’ by modern art – Manet, Picasso, Duchamp, Warhol, Rauschenberg, Koons etc, - and become subject matter for High Art?

9.     Evaluation              How might we evaluate goodand bad? “Well, it all comes down to personal taste” is a popular subjectivist response, but one which I would say amounts to bad criticism.  This approach equates ‘I like’ with ‘is good’, and has a number of problems.  Firstly, we often like what we know to be bad, and dislike what we know are good.  Secondly, statements such as “I like this painting” or “this sculpture is crap”, don’t reveal anything about the works themselves, but tend more to be facts about the person making the statement.  Alternatively, the intuitionist response, would posit that a viewer makes a judgement based on intuition; this avoids the problems relating to like=good, however, this approach is still subjective in character and judgements are impossible to substantiate.  A third and more satisfactory approach explores the criteria and contextsfor what might constitute good.  Applying the philosopher R.M. Hare’s relativist approach, it is acknowledged that the criteria for ‘good’ will shift according to context.  Given the expanded practice of contemporary art, it is no longer relevant to apply only those evaluative criteria appropriate to ‘traditional’ art, e.g., skill, naturalism, narrative content.  The close of the lecture, therefore, invites the audience to consider what evaluative criteria might be employed, (with discrimination), to contemporary art, in making the judgements ‘good art’ / ‘bad art’

Bibliography
Bayley, S.                                   Taste: The Secret Meaning of Things
Bell, C.                                        Art (1913)
Crow, T.                                      Modern Art in the Common Culture (1996)
Dickie, G.                                   Aesthetics: An Introduction (1971)
Greenberg, C.                            essaysin Harrison,C. & Wood,P. Art in Theory 1990-1900
Lloyd-Jones,P.                         Taste Today
Strinati,D.                                  An Introduction to Theories of Popular Culture
Hadjinicolaou, N.                    ‘On the Ideology of Avant-Gardism’ in Praxis Volume 6
Krauss, R.                                   The Originality of the Avant-Garde and Other Modernist Myths
Poggioli, R.                               The Theory of the Avant-Garde
Wood, P.                                                      The Challenge of the Avant-Garde





























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Saturday, 24 December 2011

LECTURE NOTES: FILM THEORY 3: ITALIAN VERNACULAR CINEMA

Posted on 12:44 by cena
ITALIAN VERNACULAR CINEMA


"Film is not the art of scholars, but of illiterates" - Werner Herzog


Fellini is taken seriously as an 'auteur'
* Comments on the superficiality of middle class existence
* Films are associated with style and sophistication
* Seen as worthy of critical appraisal

La Dolce Vita (1960) Fellini
Famous Trevi Fountain Scene




8 1/2 (1963) Fellini



Famous dream sequence

Italian cinema was about:
audiences
Historical and social context
economics


"A forkful of westerns: industry, audiences and the italisan western," - Christopher Wagstaff

  • Prima visione and Seconda visione - cinemas that attracted middle class sophisticated audiences. Usually in major cities and the audience selected films to watch.
  • Terza visione - less populated areas, not just in major cities. Cheaper tickets, more of a working class feel. Audience went to watch a film out of habit rather than a more artistic kinda appreciation where they make an informed decision and select a film. Films were more formulaic and designed to be popular. Similar to how we have blockbusters now that are abit crap like Twilight - designed for the masses to eat up.

Italian working classed in the 70s:
  • Went to cinema pretty much every night so the italian film industry needed alot of films to keep up
  • Appreciated the art of cinema
  • Conventions of watching film are different
  • People used to talk, and eat and drink during the film - a more social experience?
  • People entered at random times like half way through a film
  • Very social environment


Wagstaff said terza visione was more like a tv audience, who go to the cinema after dinner and working hours to relax and wind down, arriving without respect to the start times and kind of in auto-pilot mode so they needed something less abstract and deep and something more in your face. In some churches mass was conducted in a similar way too.

Filone

An italian word, meaning similar to 'genre'

Based on idea of geology, layers of veins within a larger layer

Example of filone are:
  • Giallo - films based on detective novels
  • Spaghetti Westerns
  • Mondo/Cannibal films
  • Poliziottesco - police procedural


The Good, The Bad and The Ugly 1966 - Directed by Sergio Leone
(Actually love this film.)



Really cool scene from it, the music is incredibly important to the scene.


  • Use of sound
  • Use of music, Ennio Morricone was incredibly important to Leone's The Man With No Name trilogy, his music did half the work.
  • Lack of dialogue
  • Use of eye line and cutting
  • Differences in scale
  • Use of camera to tell a story
  • Fragmentation of body
  • Catholic references

Focus on Giallo
  • Italian for "yellow"
  • stems from cheap paperback crime novels which had yellow covers
Notable Giallo Directors
  • Dario Argento
  • Lucio Fulci
  • Mario Bava

  • The films were stylish and expressionistic
  • Exploitation movies
  • Similar to American grindhouse
  • Wonderful and creative titles used to sell the concept
House by the Cemetry by Lucio Fulci


Shock by Mario Bava

  • Don't Torture a Duckling - Lucio Fulci
  • Death Walks on High Heels - Luciano Ercoli
  • (more in lecture powerpoint)
Names similar to the kind of taglines and titles grindhouse movies of the 70s had, directors like Tarantino are modern day examples of a similar style.


The Girl Who Knew Too Much by Mario Bava (1963) was one of the first genre defining Giallo films





Protagonists tend to be:
  • Working in the creative industries such as fashion, music, photographers etc - quite a glamorous feel toi t
  • Cosmopolitan 'jet set' lifestyle
  • Usually American or British, visiting Italy

Killers in Giallo movies:
  • Black gloves
  • Black hat
  • In disguise
  • Gender disguised
  • Black overcoat
  • Priests often used as part of gender confusion, the strong influence of religion again
Blood and Lace








Dario Argento
  • The Italian Hitchcock
  • Places himself in the film, as the killers gloved hand
  • Visually stunning set pieces
  • Shot without sound, the films were dubbed
  • Worked with Sergio Leone on Once Upon A Time In The West
  • His influence can be seen in the famous opening scene..


The Bird with the Crystal Plumage (Dario Argento, 1970)

  • Jet set lifestyle
  • Protagonist is an American writer
  • Changing POV's High birds eye view camera shots
  • Connections to art, an appreciation of art
  • Fast cutting using eye-line shots
  • Run of the mill dialogue joins the setpieces together, like a musical
  • Argento always plays the killers hands, a signature in the film like Hitchcocks appearance
  • Killers look abit like Rorschach in Watchmen by Alan Moore
  • Story told visually
  • Hitchcock references with voyeurism and shots of the eye looking through a 'hole'
  • Solution of the mystery is within a piece of art
  • Stylish disorientating POVs
  • Ending mirrors the beginning, revisiting a scene right from the start









  • Use of Killer cams, just like Hitchcock
  • Set Pieces
  • Art and cultural references
  • Appearance by director
  • Ambivalence towards modernity, religion and superstition
  • Semiotics, visual stimuli

Dubbing and heightened sound
  • Like Leone, Argento shot his films without sound and then added dialogue and sound effects afterwards for the desired effect
  • Allows easier dub for many different languages
  • Often sold to America and Britian as B-Movies

Freudian Psychology
  • Many giallo are read in a psychoanalytical point of view
  • Based on false memory
  • Themes of eroticism and fetishism
  • Solution of mystery lies in art

Works of art in gialli are very important to the film, and provide info on the past and present of the antagonist.


Are exploitation films worthy of examination
  • Well yeah, isn't pretty much anything?
  • Innovation and auteurship
  • Necessity is the mother of invention
  • Technical mastery
  • Visual critique is based on spectacle rather than literary critique based on narrative
  • Tell us about different kinds of audiences
  • Challenged Hollywood's continuity cinema

Is vernacular films dead?
  • Going to cinema is a special event
  • Cinema tickets are expensive
  • DVD and digital formats mean audiences can watch at home or on the move
  • Social aspects of watching the film
  • Often become cult classics because of word of mouth and dvd's etc
Examples of American/Canadian Giallo:
  • Black Swan - Darren Aronofsky, 2010
  • Death Proof - Quentin Tarantino, 2007
  • Dressed To KIll - Brian De Palma, 1980
  • Halloween - John Carpenter, 1978
  • Black Christmas - Bob Clarke, 1974
























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