DIAMOND/JEWELLERY DEALER'S COLOUR SCHEMES & OVERALL AESTHETIC

I think it would be useful to look at existing colour schemes and colour palettes of diamond and jewellery dealers already out there, as it would only make our work more informed. At the same time, we want to make our product abit different and an alternative more stylish, simplistic approach so the colour schemes won't necessarily be adopted, we might go against them on purpose to create a difference.

I'll also use adobe kuler to help visualise possible colour palettes from these websites.

H. Samuel

365 diamond

Diamond Dealer Direct

Ernest Jones

Beaverbrooks

Goldsmiths

Philip Stoner

F.Hinds

Links

All the jewellers seem to have similar logos and layouts, with a navigational bar along the top with a simple text based logo with nothing really unique or eye catching about them. They're all very understated. 

The general kind of colour palettes that you can see on these websites - I've knocked them up using Adobe Kuler, which actually lets you upload an image and extracts the colours from it which is really cool and also allows you to create your own colour palette.

The ones that I think look classier are the ones with a monotone colour palette with black backgrounds, black is the background we're probably going to be adopting too. No website has a simple monotone greyscaled layout, although we're going to inform and not sell products so we can survive without photographs.