Relevant lecture notes
COMMUNICATION
Carolyn Davidson
Carolyn Davidson is an American graphic designer who is currently retired after 30 years of graphic design but she's definitely best known for designing the Nike logo which was a topic covered with the Nike Run technology and social communication aspect of brands nowadays in the communication lectures. She was paid only $35 at the time for the logo but did get some shares, which were around $850k.
"I remember when he picked The Swoosh, he said, I don't love it but it'll grow on me." - Davidson referring to Phil Knight
"I remember when he picked The Swoosh, he said, I don't love it but it'll grow on me." - Davidson referring to Phil Knight
Daim
http://www.loomit.de/version1/home.htm
Loomit's work ranges from wall to canvas and is known for having a lot of depth and a 3d feel to it. Daim collaborated with fellow graffiti artist Loomit and created a variety of pieces for use in the Vauxhall Corsa ad featuring graffiti, for a more urban and youthful brand image.
Bartle Bogle Hegarty (BBH)
http://www.bartleboglehegarty.com/
BBH is a British advertising agency with studios around the world. They've created some of the most notable ad campaigns of the last 30 years, with some of their clients including Vodafone, Levi Strauss, and Audi. In the lecture itself we were shown a guardian viral ad, which helped market The Guardian from an old print based mass media product to a new, forward thinking global media and news hub.
http://www.loomit.de/version1/home.htm
Loomit's work ranges from wall to canvas and is known for having a lot of depth and a 3d feel to it. Daim collaborated with fellow graffiti artist Loomit and created a variety of pieces for use in the Vauxhall Corsa ad featuring graffiti, for a more urban and youthful brand image.
Bartle Bogle Hegarty (BBH)
http://www.bartleboglehegarty.com/
BBH is a British advertising agency with studios around the world. They've created some of the most notable ad campaigns of the last 30 years, with some of their clients including Vodafone, Levi Strauss, and Audi. In the lecture itself we were shown a guardian viral ad, which helped market The Guardian from an old print based mass media product to a new, forward thinking global media and news hub.
Sol Sender
Sol Sender is an American graphic designer and brand strategist probably best known as the logo designer for Obama's 2008 presidential campaign. I'm very interested in political graphic design and the great deal of thought put into the colours and layout in order to invoke a certain emotion from the viewer. I think graphic design on the whole was incredibly important to Obama's campaign, along with Shepherd Fairey's iconic 'hope' posters.
"We were looking at the “o” of his name and had the idea of a rising sun and a new day” - Sol Sender
“The sun rising over the horizon evoked a new sense of hope." - Sol Sender
“The strongest logos tell simple stories.” - Sol Sender
Steve Witmer
Steve Witmer is a graphic designer with close ties to Invisible Children and the Kony 2012 campaign, helping design the posters and materials along with Tyler Fordham and Chadwick Gantes. Kony 2012 is a very slickly designed campaign to give the world and social media the power to make change and to make Kony famous, or more accurately more infamous. You can download kits, where you can plaster posters around etc. I think as a campaign it's brilliant, Invisible Children and it's history is patchy though.
"I had followed Invisible Children loosely for a couple years before I started working there, but what struck me back then was the excellence and emphasis they put on good design, especially compared to most non-profits. " - Steve Witmer
"The triangle is a symbol created to represent the current power structure being turned upside down. It stands for giving those a voice who have never had a voice." - SW
Full interview here: http://foxmeadowcreative.com/house-guests-tyler-steve-kony-2012/
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