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Thursday, 29 November 2012

Lecture 7: Celebrity Culture

Posted on 04:01 by cena

Lecture looks at celebrities in culture, how they are engraved in society. How celebrity culture and perceptions have changed over time, through changes in technology and culture.


Early photographs imitated paintings and were never used artistically, for landscapes etc but for capturing portraits, like paintings.

Poets, writers, artists and actors were the celebrities at this time




Male celebrities were famous for what they did. Not what they were doing.



The Artist, 2011 Directed by Michel Hazanavicius
Refers to this era, tells the story of a silent movie idol. Went on to win many oscars.




American of mixed descent but found fame in France as an exotic dancer, nicknamed the "Bronze Venus", the "Black Pearl", and the "CréoleGoddess".

Also acted in films from 1927 onwards

Jewish husband and agreed to spy on the Nazis using her position / access to important people internationally. Kind of similar to Diane Kruger in Inglourious Basterds!

She helped mount a production in Marseille to give herself and her like-minded friends a reason for being there. She helped quite a lot of people who were in danger from the Nazis get visas and passports to leave France. Later in 1941, she and her entourage went to the French colonies in North Africa; the stated reason was Baker's health (since she really was recovering from another case of pneumonia) but the real reason was to continue helping the Resistance. 

From a base in Morocco, she made tours of Spain and pinned notes with the information she gathered inside her underwear (counting on her celebrity to avoid a strip search)



Beyoncé Knowles has portrayed Baker on various accounts throughout her career. 

During the 2006 Fashion Rocksshow, Knowles performed "Dejá Vu" in a revised version of the Dansebananecostume. In Knowles's video for "Naughty Girl", she is seen dancing in a huge champagne glass á La Baker. In I Am... Yours: An Intimate Performance at Wynn Las Vegas, Beyoncelists Baker as an influence of a section of her live show.
Reclaiming of racial stereotyping/terms of abuse?






Icon. Her personality has been set in stone since her death, almost preserved as a sex symbol for ever.



Becomes immortailsed in art in the 60’s by Andy Warhol 

Warhol's work on celebrities looks at them as products of consumer culture like his Campbells soup tins- celebrities are there to be consumed.
Hollywood seen as churning out stars= money




JFK was another one of Warhol's subjects.



President Kennedy's last seconds traveling through Dealey Plaza were recorded on silent 8 mm film for the 26.6 seconds before, during, and immediately following the assassination. This famous film footage was taken by garment manufacturer and amateur cameraman Abraham Zapruder, in what became known as the Zapruder film. 


Cinema viewing declines
Less channels
Less viewing hours





Michale Jackson became a star and went on to a legendary career, King Of Pop. Singers are further merged with popular culture with TV shows. Michael's strange behaviour and downfall can be largely attributed to celebrity culture and the pressures that come with it.

Madonna makes herself iconic by recalling classic female icons




Names female icons of hollywood
Refers to the fashion for ‘Voguing’ which was popular in gay clubs in New York at the time
Reinvents herself for every tour
"Queen of Pop"



Celebrities who change their look rather than looks.
Return to an age where a show of wealth is celebrated rather than seen in bad taste



An anti fashion statement? Subverting the red dress award tradition
It doesn’t mean anything? Yeah probably. She just wore a dress made of meat. Because, why not?


First example of a well designed, campaign, engraved into pop culture with a backing of art and design, fronted by HOPE posters by Shepard Fairey.

Media plays a huge part in how we perceive people, why are we supposed to feel as if these celebrities are our mates? 



The wealthier and more flawless a celebrity seems, the more there is envy 

Had to be broadcast on cable tv and shown online as so many people want to be part of the event.
Singles charting on top ten's around the world. Capitalism in music industry.




From the comic/kitsch to indie rock


Voyeuristic. Blurred foregroud silhouettes of windows/door.Many images of sexual/comic nature




Copying celebrities, celebrities on a pedestal. Mates might wear the same clothes, but no "as seen on your friend" sections on ASOS. 








How do we ‘keep in touch with celebrities lives?
Whereas untillrecently we might have had to wait for the magazine to come out now we have  direct unmediated link to the stars-
This lack of mediation means that stars often make their own PR disasters


Objects celebrities grace with their snot, such as tissues selling for obscene amounts.



Social media, making 'ordinary people' feel important through sharing and global communication at the touch of a finger tip. Also can lead to negative, such as the outbreak of riots and uprising with ease.





FURTHER RESEARCH
Lady Gagas meat dress http://www.bbc.co.uk/news/magazine-11297832
Bordo, Susan () Material Girl
Rahman, M () Is straight the new Queer? David Beckham and the dialectics of Celebrity
Street, J () The Celebrity Politician: Political Style and Popular Culture
Johnson, R () Exemplary Differences: Mourning and not mourning a Princess
Hinerman,S () ‘I’ll be there with you’: Fans, Fantasy and the figure of Elvis
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Lee Jeans: 'Live Forever Lee' Campaign in China

Posted on 03:45 by cena
The Live Forever Lee campaign was by Lee, when expanding to China. The aim was to bring the Brooklyn, street culture vibe to China. 2011.

Agency: Ogilvy & Mather

http://event.youku.com/lee/


Shanghai – Lee Jeans has partnered with Ogilvy & Mather Shanghai to bring the creativity, passion and spirit of Brooklyn to Chinese consumers.
In the new ‘Live forever Lee’ campaign for the brand’s Brooklyn-inspired 2011 Spring/ Summer collection, Lee challenges people to question their views on creativity in the world around them.
Danny Higgins, executive CD of global clients at O&M Group/ Shanghai, explained the creative behind the campaign, “To stand out from the competition, our strategy focused on showing a genuine perspective of people’s lives through a personalized online music video made with their zeal and passion.”
To bring the ‘Live creatively’ theme to life, Ogilvy Shanghai has produced an online music video to drive consumer interaction online and push the boundaries of individuality and creativity. The campaign kicked off in late April and will run until 1 August.
Lee fans can also find campaign visuals, a behind-the-scenes look at the making of the music video and product information on the dedicated campaign website.
“It’s very exciting to see the one-of-a-kind music videos and inspiring messages that Chinese consumers are creating on our website,” Jacqueline Wong, senior marketing manager for Lee APAC, said, “The personal statements and life principles that people are sharing are really giving us an intimate glimpse into the hearts and minds of our consumers and it’s allowing us to build a powerful, personal connection with them.”
The Lee China campaign will also including print (for which Taiwanese film star and model Ethan Ruan fronts the campaign) and outdoor executions, the dedicated website and offline PR events
Live forever lee ad
Live forever lee ad
Client: Lee Jeans
Campaign: Lee Fall Winter 2010 Campaign
Agency: Ogilvy & Mather Advertising, Shanghai
Art Director: Dwayne Koh
Account Director: Jaime Chua
Photography: Tom Corbett
Styling: Nicola Formacetti at CLM
Styling: Yasuhiro Takehisa
Photography Assistant: Edward Caruso






What's notable for me is the advertising of a lifestyle, it's not really 'graphic design' in the purest sense, for example print and more advertising a message and concept. The actors and models used are familiar to the audience, the aesthetic style isn't really too American and merges the two cultures well, you wouldn't really know it's an American brand until you see the name. I think I want to go this way but also want to find a healthy balance with being British too


///

It's clear I need a clear message and tagline. The store is in Tokyo, what kind of vibe and culture is going on in Tokyo? What do I need to promote?
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Posted in OUGD503 | No comments
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