As a design student, I've seen Swiss design plenty of times and everyone regards Swiss as reliable and rich but in particular I aim to find out simply why they're reliable, what regional situations, by choice or not by choice shaped the countries psyche and intentions when it came to the Swiss style.
These stereotypes - a project by Yanko Tsvetkov are maybe a bit dismissive and kind of offensive but these are all over the web and it's interesting to see other countries interpretations and stereotypes of other countries, although these are in general terms and not in specialisms such as industry and design it's still interesting and relevant and worth a look.
I've paid special attention to stereotypes of the swiss, it helped to paint a picture of contemporary stereotypes of the Swiss and also kind of backs up stereotypes still exist in what is today arguably a global culture with so much stuff overlapping.
A major underlying theme of my reseach is simply a countrys culture, in reality and through stereotypes.
Swiss according to Europe
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Cash
ECB
Numb
Rich
Guards
Chocolate
Banks
Semi-France
Clocks
Freaks
Weirdos
Money
Snow
Bank
Heidi
Rude
Europe according to the Swiss
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Belgium _ Bad chocolate
Netherlands _ Swamp
Germany _ Steuerland
Denmark _ Lego
Sweden _ Like us, but boring
Norway _ Like us, but richer
Czech Republic _ Beer
Poland _ Europoor
Austria _ Dummies
Italy _ Apples + The Third World
Siciliy _ Mafia
Bosnia + Herzegovina _ Allah
Greece _ Bankrupt Hotels
Ukraine _ Chernobyl
Finland _ Santa Claus
Spain _ Barcelona
Portugal _ Beach
YANKO TSVETKOV - Full project in the following links
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http://alphadesigner.com/projects/
http://alphadesigner.com/mapping-stereotypes/
http://www.behance.net/gallery/Mapping-Stereotypes/355732
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