http://bvd.se/hm/
BVD are a Swedish studio specialising in art direction and identity, they recently rebranded H&M, particularly fine-tuning their logo, in a mathematical and considered manner. Changing small nuances to improve the balance and communication of the logo, considering legibility and readability at smaller sizes.
I want to take a similar approach with approaching Wimbledon in a slightly different manner, either reducing it to it's bare essentials, using semiotics as a means of communication or changing the format of it altogether.
BVD are a Swedish studio specialising in art direction and identity, they recently rebranded H&M, particularly fine-tuning their logo, in a mathematical and considered manner. Changing small nuances to improve the balance and communication of the logo, considering legibility and readability at smaller sizes.
I want to take a similar approach with approaching Wimbledon in a slightly different manner, either reducing it to it's bare essentials, using semiotics as a means of communication or changing the format of it altogether.
Before & After showcasing the small nuances and changes made, to drastically improve on the logo.
Brand Guidelines
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