I've decided to employ the process of embossing to the identity of Wimbledon as it's a progression of the Old International Style which purely focused on aesthetics instead of how a piece of print felt. As a contemporary approach of design, a communicate aesthetic approach should also take into consideration how the product feels.
Embossing is also cost-effective and a good investment for the client, as once an embossing plate is made it is usable for life, meaning no extra cost once the plate is made. Blind embossing is embossing without ink, so communication will be purveyed without any ink or real cost. Embossing and special processes such as foiling are normally associated with luxurious high-end items, so combining a special finish with the identity of Wimbledon creates an aura of luxury with a bold, alternative take on sport branding. Showcasing the flexibility of adhering to a system of thinking yet applying it to a variety of contexts.
It also creates a more tactile quality to the works and is a process Ive never done, so is exciting for me personally.
Photos from the process.
The embossing plate accounts for the top 5 Men and Women seeds from Wimbledon 2013, which is the tournament I am designing.
The exposure image:
Embossing is also cost-effective and a good investment for the client, as once an embossing plate is made it is usable for life, meaning no extra cost once the plate is made. Blind embossing is embossing without ink, so communication will be purveyed without any ink or real cost. Embossing and special processes such as foiling are normally associated with luxurious high-end items, so combining a special finish with the identity of Wimbledon creates an aura of luxury with a bold, alternative take on sport branding. Showcasing the flexibility of adhering to a system of thinking yet applying it to a variety of contexts.
It also creates a more tactile quality to the works and is a process Ive never done, so is exciting for me personally.
Photos from the process.
The embossing plate accounts for the top 5 Men and Women seeds from Wimbledon 2013, which is the tournament I am designing.
The exposure image:
This was then exposed to a copper plate, which allowed the black area to disintegrate and erode away when dipped in acids for several hours. Consequently the targeted erosion creates a relief press, creating a copper plate of the top Wimbledon seeds.
Initial Tryouts _
Very pleased with the outcome, the copper plate creates a crisp indentation and the blind emboss is legible and readable without being too overpowering so the paper can be inked and communicate information while the blind emboss creates an extra layer of communication without overwhelming the viewer.
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