When applying bold, highly communicative aesthetics and objectives to a context like Wimbledon I feel it is important to be bold and clear in the message communicated, just as an International Style of Design should. As the concept for the project is Emotion+Motion, the intensity of the competition itself and the technique, and skill in motion of the players. Focus and skill.
I'm inspired by the following identities which capture the athletes and their abilities perfectly. An equally bold
The Rugby League of The Extraordinary
Succesfully captures what sells Rugby as a sport, athletecism, strength and intensity. Draws you into the league as a sporting showcase, calling it a "show. Treats each player as an individual character with own set of skills and attributes, almost like a videogame. This is a really effective approach to a sport such as tennis, and inspiring the next generation.
Meet The Superhumans - Channel 4 Paralympics
Succesfully communicated disabled athletes are just as capable as any of us, in fact they're even stronger, they're superhuman. It completely sold the event and is regarded as the most successful Paralympics ever, in terms of viewership, this ad campaign was pivotal in the success. It highlights that the competitors have overcome disabilities and disasters most of us cannot begin to imagine or will ever have to face. And that was before they became world-class competitors. The athletes are captured as individuals, a similar approach will be taken for posters and copy for the Wimbledon identity.
Meet The Superhumans is a great tagline, I am currently in discussions with an advertising student through e-mail, further reinforcing the ease of communication and dialogue in an international culture. If you use it effectively it can have a positive influence on design practice. Ad campaign by: 4Creative
It's Only A Shirt
Agency: AKQA
Lead Designer: Ignacio Gonzalez
Creative Director: Andrew Tuffs
Highly effective type and image combinations, strong imagery is a drastic change from existing Wimbledon branding, which is focused on old British tradition, rather than a more intense, contemporary, athletic approach as perhaps other major Tennis tournaments such as the US Open and Australian Open take.
I'm inspired by the following identities which capture the athletes and their abilities perfectly. An equally bold
The Rugby League of The Extraordinary
Succesfully captures what sells Rugby as a sport, athletecism, strength and intensity. Draws you into the league as a sporting showcase, calling it a "show. Treats each player as an individual character with own set of skills and attributes, almost like a videogame. This is a really effective approach to a sport such as tennis, and inspiring the next generation.
Meet The Superhumans - Channel 4 Paralympics
Succesfully communicated disabled athletes are just as capable as any of us, in fact they're even stronger, they're superhuman. It completely sold the event and is regarded as the most successful Paralympics ever, in terms of viewership, this ad campaign was pivotal in the success. It highlights that the competitors have overcome disabilities and disasters most of us cannot begin to imagine or will ever have to face. And that was before they became world-class competitors. The athletes are captured as individuals, a similar approach will be taken for posters and copy for the Wimbledon identity.
Meet The Superhumans is a great tagline, I am currently in discussions with an advertising student through e-mail, further reinforcing the ease of communication and dialogue in an international culture. If you use it effectively it can have a positive influence on design practice. Ad campaign by: 4Creative
It's Only A Shirt
Agency: AKQA
Lead Designer: Ignacio Gonzalez
Creative Director: Andrew Tuffs
Highly effective type and image combinations, strong imagery is a drastic change from existing Wimbledon branding, which is focused on old British tradition, rather than a more intense, contemporary, athletic approach as perhaps other major Tennis tournaments such as the US Open and Australian Open take.
UNSTOPPABLE -
Canadian Athletics Committee
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