PROBLEM ANALYSIS - RATIONALE

BRIEF: (What is the problem you intend to solve?)
Awareness of Bollywood and Indian culture through a lighthearted numerical approach to Bollywood, showing India and Bollywood being synonymous and how culture and movies have changed over time.




WHO NEEDS TO KNOW? (Who is your audience? Be concise no more then ten words.)
Pretty much everyone. I want everyone to enjoy it and learn something.


WHAT DO THEY NEED TO KNOW?
Culture of India, clickes, top actors/movies of Bollywood. The extravagance and excitement of Bollywood movies.

WHY DO THEY NEED TO KNOW?
To be tempted and interested to check out India, and especially the Indian movie industry. To also be tempted or lay the foundations to visit India or watch Indian cinema.


WHAT WILL THEY RESPOND TO? (How will they connect/understand the outcome?)
Top trump style "Bollywood Battle' playing card game, physically interact and play with product. Have fun and hopefully remember a few facts about Bollywood through it all.


WHAT RESEARCH IS REQUIRED?
Quantitavie tally charts to gain data for actor's attributes
Top trump card rules
Found out which actors would be selected for cards
How many cards in a deck?
Packaging of similar concepts
Top cliches

Secondary
Bollywood cliches
Top gear rules
Do they already exist
Articles about change in Bollywood movie culture


RATIONALE
-To show extravagance, colour and excitement.
The positive side of India, in a lighthearted manner, primarily through Bollywood actor playing cards.
-To tempt people to watch Bollywood actor playing cards
-To create stylish and contemporary playing cards for a change
-Aimed at anyone, probably more advantageous to people who aren't as familiar, but at same time nostagic and possibly more easy to pick up and play to people that are familiar.

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(RED)

http://www.joinred.com/red/

Could do a play on the logo for red or the kind of things they associate themselves with?

Maybe create little campaign postcards for RED? Turn things you don't associate with being red..well...red.?!

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POEMS FOR 'RED' - PHOTOSHOP POSTCARD BRIEF

A Take on Red Red for blood – Pumping out a life; Paling in a death; Blushing in a feminine face – Flushing out her puberty; Stain a presage for the mother ready. And red, a flag of hatred in the eye – The brutal other side – Blood-release of war; The sundered heart! But then the red of simple dress To give a beauty all she needs – And flaming hair And flimsy lace of underwear And passion in the wanton heart And dreams of crimson stockinged legs apart – The rawness in the fantasy that Only red can be. And I? To only seek for Autumn Bleeding in her many hues Of red and other sister colours – Those of tiring summer; The fall of evening chill, To wake with mist of morn, Until cerise of dawn Presents another day. Copyright © Mark R Slaughter 2010  A Red, Red Rose Oh my luve is like a red, red rose, That's newly sprung in June: Oh my luve is like the melodie, That's sweetly play'd in tune. As fair art thou, my bonie lass, So deep in luve am I; And I will luve thee still, my dear, Till a' the seas gang dry. Till a' the seas gang dry, my dear, And the rocks melt wi' the sun; And I will luve thee still, my dear, While the sands o' life shall run. And fare thee weel, my only luve! And fare thee weel a while! And I will come again, my luve, Tho' it were ten thousand mile! Robert Burns http://www.poemhunter.com/ What is Red? Submitted by: Fearless_714 Author: unknown Red is a sunset Blazing and bright. Red is feeling brave With all your might. Red is a sunburn A spot on your nose. Sometimes red, is a red red rose. Red squiggles out when you cut your hand. Red is a brick  And the sounds of a band. Red is hotness You get inside When you’re embarrassed And want to hide. Fire-cracker, fire-engine Fire-flicker red –  And when you’re angry Red runs through your head. Red is an Indian A Valentine heart, The trimmings on  A circus cart. Red is a lipstick Red is a shout Red is a signal That says, “Watch out!” Red is a great big  Rubber ball. Red is the giant-est Colour of all. Red is a show-off, No doubt about it –  But can you imagine Living without it?

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LECTURE NOTES: A HISTORY OF ADVERTISING

Lecture by Janine Sykes


thinks to take away:

• Key points of the historical narrative presented
• The contexts (historical, political, economic, etc) in which modern advertising emerged in the uk
• Aspects of advertising strategy
• Linked to the lecture Social Media and Communication that looks at the impact of New Media
• The importance of soap

THE PLOT

• Traces how large-scale colour printing technology developed 

THEME

• Integration of art and technology

Advertising, The Most Fun You Can Have With Your Clothes On! (R4, 2009)

Robin Wight, 118 118, The Future's Bright, The Future's Orange

Pointed to William Hesketh Lever, Lever Bros (1851-1925) as a beginning

Bill Bernbach (1911-1982) first to combine copywriters and art directors. Famous for VW Think Small campaign

SUNLIGHT VISION

One of the many houses Lever had, now turned into a museum. Exhibition there all about Sunlight. 

• Lever Brothers founders James Darcy & William Hesketh Lever (1885)
• Today Unilever, 900 brands, Ben and Jerrys, Bertoli, Birds Eye, Persil, Dove, etc
• Ubiquitous brand, part of the average consumers 'mental furniture' (Lewis, p57)

FIRST BRITISH TYCOON

To build a gallery and open it up for the public. Port Sunlight 19c villiage commisioned by William Hesketh Lever to house his soap factory workers. One of the richest men on the planet in the day. Amazing houses for factory workers to live in, especially compared to now.

Lever was born in 1851. Also in 1851 was an international exhibition. Crystal Palace, building made of glass in Hyde Park in LOndon. George Cruikshank (Etching) All The World Going To See The Exhibition

1851 Great Exhibition

'Colour printing on a larger scale was not practiced until well into the nineteenth century...with the publications generated by the Great Exhibition of 1851'

According to Hegarty 'An essential component

British empire was huge and richest country in the world at this time. Lots of colonies and control throughout the world. Owned the trade relations and economies of other countries. 

East India Company. Owned most of the trade and companies in East Asia at the time.

In 1860s pre-packaging was introduced. Started with cereals. One of the firsts was Kellogs. How to print, fold and fill cardboard boxes mechanically.

Soap was sold in long bars to grocers, who stamped (with stamp maker) and sliced up. Lush

THE FIRST TABLET OF SOAP

'I was the first to advertise extensivley and pre package a tablet of soap... the result ws I lifted Sunlight soap to a class by itself. Lever in Lewis, 2006

BOOM

At this time there was a boom in advertising. Abolishment of taxes on newspapers in 1855 and paper in 1861

Made more reasonable to advertise in papers

News of the world ended when advertisers pulled recently. Clearly pays a big part, especially in media.

A SECOND BOOM

• Tech progress reproduction and colour printing and colour ads in magazines by 1880s
• By 1890s technology enabled contemporary paintings to be reproduced for ads
• Sunlight Soap Ad (1890) new type of advert, image dominated and it's colourful. www.advertisingarchives.co.uk
• Doing something middle class, washing fine porcelain, trendy thing to do for middle classes at the time.
• Target audience though was the working class housewife.
• Aspirational imagery, showing what you could be. Something which is even more prominent maybe now

LEVERS CONTEXT

• Height of the Empire. International trade routes were established

FIRST MULTINATIONAL

• Advertising transformed company from a local soap manufacturer in 1885 to one of the worlds first multinationals
• Largest corporation in Britian by 1930

'Colourful, innovative advertising was absolutely crucial to Lever's success'

So why was Lever's work so good?

• The soap mens extensive use of contemporary paintings in their advertising is a case in point (Lewis, 2008, p65)
• Used in Sunlight soap ad with copy 'So Clean'
• William Powell Frith 'The New Frock 1889' painting was used
• Juxtaposition of paintings and advertising, something modern
• White linen (sign), symbolic of clean
• Child (sign)

ALICE IN WONDERLAND @ TATE LIVERPOOL

• Infant mortality rate was very high at this time, lots of child deaths
• Children were a popular subject in both paintings and photography
• Signified joy, innocence, blessings, purity and life itself.
• Contect for Levers SO CLEAN ad

George Dunlop Leslie Alice In Wonderland 1879

A Dress Rehearsal 1889 by Albert Chevallier Tayler

Oil on canvwas

Bride (peasant) trying on wedding dress. Leverhulme used this for AD Poster in 1889, for 'as good as new' suggests passing down of dress from mother. EMOTIONAL STRATEGY enhanced by naturalism of Newlyn school (cornwall) 

FIRST CREATIVE ADVERTISING

• Message was told in an interesting and innovative way
• Imagery provided a spectacle and entertainment, especially for working classes to whom it was usually aimed at
• By adding simple endlines, Lever managed to change the meanings of images to his advantage.
• Distinct from other advertising that had gone before.
• Encouraged consumers to collect vouchers and save for prints of the ads.

DISTING FROM OTHER ADS

Briggate, Leeds 1900 Photographer unknown Brears (1992)

ENTERTAINMENT

One of our clients is Uniliver who produce Axe, a product targeted at young males, the brand is about confidence - the one ingredient most teenagers need help with' (Hegarty, 2011)

AXE: The Graphic Novel. Online game and real-time novel. Interactive for consumers to get involved with story and in turn the product. Creative way of engaging with the consumer

Cracknell (2011) Late 19c advertising agencies sold space in newspapers through commisions/negotiations

Client created content. Changed with publications (US) Rowell American Newspaper dictionary (UK) followed-fixed rates to clients.

Agencies started to offer creative services 20c model

WRAPPER PROMOS

CAPTURE THE CHILDREN

One method beloved to advertisers was to capture the children. In 1890s, purchases of sunlight soap received free paper dolls with interchangeable outfits (Lewis, 2008)

TARGET MOTHERS

• Directed at mothers ensuring a lifetime brand loyalty
• Associations

MONKEY BRAND

Monkey Brand won't wash clothes.

ART DIRECTON

Gross suggested plantol should depict tropical climates and express the care that is exercised in refining oils.

A vision to disguise the forced slavery

Palm oil was one of the main ingredients (pure vegetable soap). It's even in cream crackers, cereals, soaps etc. More than you'd think

Dove... are the biggest single user of palm oil, in the world. www.greenblog.org

AD EXPERTISE

• Lever amassed and was among innovators of advertising expertise
• Advocated truth in asset; falsehood in advertising is a liability. Lewis (2009)

SALVATION WITH SUNLIGHT

• Many of his early ads emphasised that sunlight soap would save women from drudgery' Lewish 2008 p74
• Answer: washing day toil, solution; sunlight soap
• Palm oil in soap, made it easier to wash. Good quality product, truth
• Copy: A girl of 12 of 13 can do a large wash without being tired
• Spoke directly to working class housewives
• Improves their life, leaving quality time for romance.

EXAMPLES OF 1893 AD COPY

'home is to be the very dearest spot on earth. if the mother or wife brightens it with the sunlight of her cheerful smle, when things go right in the kitchen and laundry the good housewifes face is lit up'

WORLD DOMINATION

20c Lever used different international agencies.

Domestic and imperial markets Britishness suited all.

Royal connections, national and imperial imagery

Context of thousnds of ads trading on Britannia, Where the British flag flies, Dunlop Tyres are paramount '1920'

PSYCHOLOGY OF ADVERTISING

Advertisers, discrepancy theory

DISCREPANCY THEORY

Luc ad 1925 February issue

Discepancy between self and ideal image of self

Public leisure practices, bathing habits etc were inferior to those depicted.

Lever Bros Lux ads by mid 1920s

FIRST SOAP OPERA

Continuing dramas,

1930s radio (US)

procter and gamble led the way, sponsering o'neils with their soap

SOAP AND AESTHETICS

P&G promotions: held sculpture event at gallery for children. Berneys wrote about it as a fine example, harnessing psychological motives, aesthetic, competitive maternal exhibitionist

Strategy informed by sound psychology and 

CRITICS OF ADMASS

Boom in consumption

Highly crticised in interwar years 'countless critics on the left apalled by products of capitalism and mechanisation

hausmann, Mechanical head "spirit of our age" Funnel in head, just to pour in information. Hausmann

ADMASS ADVOCATES

Hegerty: advertising creates more jobs

ROLE OF ADVERTISING

Lever and Leverhulme - same person

Fundamentals of honest business, will continue to advance humanity to brotherhood..honesty in advertising... is a cardinal pricinple in your country and in mine.. the advertiser... is building for thos

SUMMARY

The history Wight, So Clean (in library by Lewis 2008), Lewis, Sunlight Vision

Included historical, political, economic and technological contexts which enabled Levers modern advertsing to emerge.

Colour printing and reproduction technological developments 19c

Creative advertising strategy, art and copy

Advertising principles of truth and entertainment.

The importance of advertising to an economy, soap to imperialism.

Social media and communication, impact of New Media on advertising and creativity.

Remember in the beginning there was soap

THANK YOU!

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TOP 20 VILLAINS OF BOLLYWOOD

by SUJOY on DECEMBER 16, 2008

in BOLLY

[Update]

Due to heavy public demand to continue this list, and also due to threats over the exclusion of some very popular names and celebrities of the crime world in this list, OKS has now compiled a sequel to this. So, please check out – The Next Top 20 Villains of Bollywood

[/Update]

They are the meanest creatures ever born on this planet. They are the pain in the arse of our Bollywood heroes and have some of the most badass lines; lines which make them immortal. Sometimes these villains are so badass that they own the movie, and the hero becomes just a mere character. Of course, in Bollywood terms and conditions, the hero always wins, but from the audience perspective, the hero might have won the battle, but lost the war. This post is my tribute to those 20 immortal villains that have graced the Bollywood silver screen. Some are straight out of comic strips, others are downright evil and mean, and the rest just tickle you and force you to roll down the corridor. It is such a shame though that these characters are more known as the Villains whereas they actually are the Heroes of the movies they were in. It was very hard to arrive at the final top 10 list, but you know, I am a genius of sorts when it comes to matters like these. No hurt feelings for those who couldn’t get through. Maybe you could be featured in the next list coming up shortly. Special mentions to the ones who just missed the list by an inch. ROLL THE DRUMS…….

20. Lotiya Pathan (Kiran Kumar) – Film: Tezaab
Achievements and Activities: Ganglord, kidnapper who doesn’t believe in Villain fashion. No white shoes, no furs and no underground camps. Downright street stuff with local goons and badass street fights. Started the first onscreen gang-war things of sorts.
Why is he on the list: In a movie which has Anil Kapoor playing the angry young man Munna, Madhuri Dixit dancing to ‘Ek Do Teen’ and the whole country dancing to it, if you can still remember the name of the villain, job well done!!!
Youtube Reference scene (click here) :- Lotiya Pathan is enraged at Munna getting punished for only a year.

19. Gulfaam Hassan (Naseeruddin Shah)-Film: Sarfarosh
Achievement and Activities: Ghazal Singer who playbacks Jagjit Singh’s vocals perfectly and carries out terrorist activites from his ancestral fort in Bahid, Rajasthan. Keyword: Mohajir.
Why is he on the list? He can pull out the ear of a child goat just because he broke a vase. He made the word “Gunaah” as one of the keywords for all mimicry artists who want to copy Naseeruddin Shah.
Youtube reference scene (click here):- The climax scene of Sarfarosh when Ajay Rathod’s plan dawns on Gulfam Hassan, but its too late.

18. Sunil Malhotra (Sharukh Khan)- Film: Darr
Achievement and Activities: Just plain old psychopath who’s lovestruck. The usual stalker syndromes, tattoo works on the chest, oh that’s not a tattoo, that’s inscribed by some knife. He survives tetanus. Hell, he survives Sunny Deol’s grip lock. Bollywood’s Houdini meets Fatal Attraction meets Superstar.
Why is he on the list? One word– K.k.k.k.k.kkkkk….Kiran
Youtube reference scene (click here):- The knife inscribing scene.

17.  Laxmi Devi ( Aruna Irani) – Film: Beta
Achievement and Activities: The usual ‘maalkin’ activities who rules the henpecked husband. Steps in as second wife of rich guy Prem, stepmom of Beta Anil Kapoor, and grabs all the property. Makes the stepson to believe that she is the best mom in the world, and keeps her husband sedated. Has brilliant sidekicks as well.
Why is she on the list? The continuous power battle between Madhuri and Aruna Irani made Beta the successful movie that it is (apart from the famous Dhak Dhak song). This was so much a woman’s show that it is indeed ironical that the movie was titled Beta; should’ve been Beti, Bahu or Sasumaa.
Unfortunately, no Youtube clips to display the evils of Stepmom Aruna Irani. The only videos that I get of Aruna Irani are her earlier years item numbers. But wtf, enjoy Dhak Dhak (click here)

16. Sher Khan (Pran ): Film-Zanjeer
Achievement and Activities: The Original Pathan of Bollywood, the benchmark of the onscreen Pathani accent. Runs all kinda illegal businesses. Fought with the angriest onscreen character ever- Inspector Vijay Khanna (Amitabh Bachhan). Made peace and friendship with him after the fight. Could have saved on laundry bills if they had known about it earlier. But then, we would’ve missed the great scene.
Why is he on the list? I know he is not a villain throughout the film, but did you guys did not watch his first scene with Amitabh Bachhan?
Youtube reference scene (click here):- The entry scene which establishes the character of Sher Khan. “Sher Khan Kaale ka dhanda karta hai lekin imaandari se”

15: Anna (Nana Patekar): Film – Parinda
Achievements and Activities: Ganglord and Bully right from childhood, established as one of the first onscreen underworld characters of Bollywood. Has fear of fire and flips out every time he sees it. Has the whitest of shirts and is religious. But no burning of agarbattis please!
Why is he on this list? C’mon , its Nana. The cold blooded dialogues, and the eyes.
Youtube reference scene (click here) :- The climax scene of Parinda. You know what happens.

14. Langda Tyagi (Saif Ali Khan) : Film – Omkara
Achievements and Activites: Rural, rustic dacoit, and foul-mouthed. Has a taste for jewellery.
Why is he on the list? Tell me one guy who remembered Ajay Devgan or Vivek Oberoi after this movie. Landa Tyagi’s insecurity, envy and evil mean self oozes out in Saif’s portrayal.
Youtube reference scene (click here) :- Langda Tyaagi on the bridge drinking some desi. Look what happens next.

13. Rama Shetty (Sadashiv Amrapurkar) : Film- Ardh Satya
Achievements and Activities: He’s a Gangsta!! White Kurta, gold chain, gloying black eyes, Zero percent Fair and Lovely.
Why is he on the list? Sadashiv’s career begins and ends with this role. Every other role of a villain played by him has been just a low budget copy of Rama Shetty.
Youtube reference: Watch the whole movie on Youtube. Just search “Ardh Satya”.

12. Gokul Pandit (Ashutosh Rana): Film-Dushman
Achievements and Activities: Postmaster by profession, serial killer by …err. He has no reason to kill except for some bloody sense of achievement that he can. This is pure evil.
Why is he on the list? Didn’t you read what I said:- PURE EVIL
Youtube reference scene (click here): The murder scene.

11. Subedar ( Naseeruddin Shah): Film-Mirch Masala
Achievements and Activities:Subedar saahab as the name suggests, flaunts a moustache, rides horses and travels across the village, letches at ladies, torments villagers, owns a gramaphone.
Why is he on the list? There is no better payback scene in Bollywood than the climax of Mirch Masala where Subedar is treated with some raw spice. Yep, you guessed it right, red hot chilli pepper thrown right at the eyes. The scream still resonates.
Youtube reference scene: Just the trailer of the movie (click here)

10. Tribhuvan Das (Anupam Kher) : Film – Chaalbaaz
Achievements and Activities: Caretaker of twin Sridevis, tormentor, oppressor, greedy, mean and has funny nose and teeth. Has Amba (Rohini Hattangadi) as his accomplice cum wife and Shakti Kapoor as Batuknath Lalan Prasad Malpani as his brother in law.
Why is he on the list? Dentally challenged + Facially distorted = Excellent villain.
Youtube reference scene (click here): This is actually a song called Gadbad Ho Gayee. Anupam Kher dressed as Shikari Shambhu.

9. Loin (Ajeet) : Film – Kalicharan
Achievements and Activites: He is the friggin’ baap of all crimelords. White suit, black shades, white pants, white shoes. Peter, Mona and Robert are few of his zillion sidekicks. Owns a control room with diodes flashing,
Why is he on the list? Coz he spawned a different genre of Bollywood villains. Coz he created the line “Saara Shaher mujhe Loin ke naam se Janta hai” which is etched in golden letters in Indian pop-culture.
Youtube reference scene: Didn’t find any. Instead enjoy Reena Roy dancing to Jaa Re Jaa (Click here)

8: Kesariya Vilayti aka BAD MAN (Gulshan Grover) : Film- Ram Lakhan
Achievements and Activities: I can’t remember anything else but the dialogue-BAD MAN.
Why is he on the list? BAD MAN. In a movie filled with Bollywood’s biggest villains Amrish Puri, Anupam Kher, Paresh Rawal, Dalip Tahil , maybe not Dalip Tahil, you end up remembering only the BAD MAN. That’s why.
Youtube reference scene (click here): Just check it out. Watch the whole video though. Just don’t get smitten by Lakhan’s HR and PR skills.

7. Indrajit Chadhha (Amrish Puri) : Film – Damini
Achievements and Activities: Criminal Lawyer by profession, scheming mind which can go to any extent. Extremely mean with the ladies and doesn’t hesitate from discussing rape in details or uttering words like ‘jaangh’. Hates his hair falling on his forehead, so jerks his head frequently to keep his hair to the side.
Why is he on the list? He is the reason why Sunny Deol keeps shouting “Taarikh Pe Taarikh”.
Youtube reference (click here): The court scene where he utters “Jaanghe aapko maalum hai kya hoti hai”.

6. Kancha Cheena (Danny Denzongpa) : Film – Agneepath
Achievements and Activities: Crime Baron, Takes over village Mandwa where hero Vijay Dinanath Chauhan is born. Just wants to keep his business flourishing, so that’s it. Oh yes, he has aviator shades on with clean gelled hair.
Why is he on the list? With a name like Kancha Cheena, he has to be.
Youtube reference scene (click here):Danny vs. Big B

5. Balvant Rai (Amrish Puri ): Film – Ghayal
Achievement and Activities: Illegal businessman who stops at nothing. Filthy rich and lotsa goons (some of them anglo-indians). Has good connections within the law and administration. Got busted by hero’s brother, hence kills him. Little did he know that Rajkumar Santoshi would cast Sunny Deol as the brother of Raj Babbar.
Why is he on the list? I hate Balvant Rai.
Youtube reference scene (click here): Walk the Walk, Talk the Talk

4: Dr. Dang (Anupam Kher) : Film- Karma
Achievement and Activities: Evil plans associated with spreading terror. Somehow gets easily captured by old jailor Dilip Kumar. Very sensitive about his cheeks being molested.
Why is he on the list?“Thappar ki Goonj”. Over the top dialogues oozing with negative energy. Hail Subhash Ghai. No Youtube videos for this one. Just have a look at the pic on the side, and imagine the sheer force of Dr.Dang.

3. Shaakaal (Kulbhushan Kharbanda) : Film – Shaan
Achievement and Activities: Owns a shark tank, sliding doors, moisturises scalp regulary. India’s answer to every Bond villain and Dr.evil as well.
Why is he on the list? Shaakaal’s style and charisma excels those of Amitabh, Shashi and Shatrughan put together. His gadgets, comfortable arm-wresting chair, sitting in his control room with buttons et al and surrounded by swimming sharks.
Youtube reference scene (click here): The climax scene of Shaan where Shaakaal takes on the 3 heroes. The background music is not in the movie, but uploaded by the video uploader.

2: Gabbar ( Amjad Khan ) Film – Sholay (as if you needed to know that)
Achievements and Activities: Dacoit, hates Ramgarh and hates Thakur. Has some of the most memorable names in his gang- Sambha and Kaaliya. Enjoys chewing tobacco. Has a taste for gypsy music with bonfire and Helen. Has to his credit some of the most immortal lines of Bollywood history , courtesy Salim Javed. Gabbar is all about lust for money and money for lust (Remember the Mehbooba
song, yeah, do you think Helen would have danced for free? ) Gabbar’s revenue model is money taxation from the villagers of Ramgarh. However , he has special affection for the Thakur’s
family. Having almost wiped the entire Thakur family (and well having killed Thakur’s wife and cut his hands -such a shame!) Gabbar didn’t foresee that Thakur would bring two gabrus to battle him. Moreover, he has the best lineup of sidekicks- Sambha , Kaaliya etc. Has special sentiments for Holi- the festival of colors.
Some really cool philosophies on life: Jo darr gaya, samjho marr gaya – the one who fears is dead.
Why is he on the list? What can I say about Gabbar or rather, what is left for me to say? He is the hero of Sholay. With a laughter that no one can match, even a spitting motion of Gabbar has been patented. We have had remix versions of songs with those dialogues of his fit in. Even Big B couldn’t pull it off to portray a believable Gabbar. That’s why! A salute to the real Gabbar.
Youtube reference scene (click here): There are numerous scenes, but this is just one of them, but the one we all remember the most. It is the “Kitne Aadmi The” scene.

AND THE NUMBER ONE ON THIS LIST IS…NO POINTS FOR GUESSING

1. Mogambo (Amrish Puri) : Film-Mr.India
Achievements and Activities: Terrorism, creating chaos and horror by means of detonating bombs in public places, stealing costly antiques. Owns an army of dedicated soldiers who keep shouting “Hail Mogambo”. Keeps an eye on the latest developments in science and technology, and is assisted by a Chinese scientist. Has golden hair but speaks perfect Hindi. Again, large den, with sliding doors, acid tanks, huge lounge area with a world map drawn on the floor.He even has got the missiles man. And the control room is bigger than that of Loin and Shaakaal. And yeah, it has the “don’t pull it” Lever as well.
Why is he on the list? Because he is straight out of some comic strip. Because when we speak of Amrish Puri or of any Bollywood villain, the expression “Mogambo Khush Hua” comes first. Because Mogambo overshadows all the other peeps in the movie.Because when you search for Mogambo on Youtube, you would first get the Mogambo Khush Hua clip first, and then followed by the clip of the Clark Gable starrer Mogambo, from which the name was taken. Because Mogambo is the largest of all the Bollywood villains.

5. Crime Master Gogo – (Shakti Kapoor) – Andaz Apna Apna

Achievement and Activities: It doesn’t happen very often that two characters of the same movie make it to an OKS list. But when it is someone like the caped crusader Crime Master Gogo, we cannot simply resist including him. Fuck the rules. Apart from the OTT shiney satiné costume which gives Gogo the most edgy image of all Bollywood villains, he’s got the best lines out of whole lot. And well, he’s the official nephew of Mogambo – our original no.1

Why is he on the list? Well, how about these lines.

Crime Master Gogo naam hai mera. Aankhein nikaalke gotiya khelunga ..gotiya!

or

Aaya hoon, kuch toh loot kar jaoonga. Khandaani chor hoon. ..Khandaani!

4. Pralaynath Goondaswamy aka Gendaswaamy- (Deepak Shirke) – Film: Tirangaa

Achievements and Activities: He is quite stereotypically the big bad corrupt politician. He does not give a shit about being called a gaddar, and has got missiles, ready to be fired off in the four directions of the country. Yep, he’s got his own lab-coat wearing ISRO scientists as members of his entourage and smuggles illegal weapons including hand grenades in hollow mangoes (of all things).

Why is he on the list? For a corrupt politician, who is supposed to be illiterate, Gendaswamy knows the basics of deploying his nuclear missiles, i.e. the need of a ‘Fuse Conductor’ to complete the circuit. WHOA! <insert some badass villain lair background score> He even has a sidekick, by the name of Jiwanlaal Tandel and most astounding fact of all, has named his four missiles after himself – Pralay 1 to 4. Only Raajkumar’s bleeding dialogues could defuse the missiles, and so he did.

3.Thakur Durjan Singh (Amrish Puri )- Karan Arjun

Achievements and Activities: Thakur Durjan Singh is a jealous Thakur who can do anything for property. So when he feels the threat of losing the mansion that he has been craving for, he kills our cinematic dhoti-clad bhais – Karan and Arjun – hence, igniting the mental devotee in Durgaa (Rakhi) on fire – in a metaphorical way [ I believe you must have noticed how many times that word appears in this post. After all, Bollywood villains deal with metaphors day in and day out]. Not only does he kill them, even after that, he would regularly oppress and ridicule bechaari Durga. And as all Thakurs do, he’s got a long list of sidekicks and entourage members who help him in carrying out his duraachari andatyaachaari deeds.

Why is he on the list? Thakur Durjan Singh faces SRK and Salman Khan for two incarnations – man, TWO incarnations of SRK and Salman , and one Rakhi Gulzar screaming – Mera Karan Arjun ..<enter constipation mode>..aaaayenge!!! If it’s only for that, Durjan Singh deserves a mention on this list. But he doesn’t stop there. He has a thing going on for Mamta Kulkarni ( back in the 90s, who didn’t? ) and then is a bhakt of Maa Kaali ( just like his other lookalike bro – Mola Raam from Pankot Palace , ‘member? ).

2. Maharani (Sadashiv Amrapurkar) –  Sadak

Achievement and Activities: No pun intended, here’s the ‘Queen’ of all villains, quite aptly named Maharani. She’s the hijra not to be messed with. She’s got the business acumen to transform young laundiyas into proper “chammak challo” dhandewalis [I thought describing in Desi lingo would be less crass, but then what do I know? ]. Maharani has got her own hairdresser and manicure-pedicure arrangements.

Why is (s)he on the top of the list?

Of all things, here’s one performance by Sadashiv Amprapurkar, which is not a clone of Rama Shetty (no.13 on our previous list). And with this performance, he totally stole the thunder from our wide-bicep-ed and mullet-sporting Hero. Even with Kumar Sanu supporting Sanju baba’s playback vocals, Maharani emerged as the true hero(ine) of this movie which we remember even today. Amrapurkar’s portrayal of Maharani  is completely OTT and cinematically evil in every twirl of her hair, and every corny dialogue that comes out of her mouth. A Filmfare award well deserved, and also a no.2 on our sequel Top Bollywood Villains list. Says it all, I guess.

1. Kafanchor Neta, Lamboo Atta, Bulla, Chutiya, Pote, ,Lucky Chikna, Ibu Hatela, Kala Shetty, Bachu Bhigona – Film: Gunda

Achievements and Activities: King of rhymes and innuendos, this array of Bollywood villains is possibly the most creative characters to embrace the Indian screen ever. They can only be spoken of collectively, and it is only in this ensemble, that their true colours can be fully enjoyed. Collectively these villains encompass the entire spectrum of Bollywood’s villain occupations viz. rapist, corrupt politician, slimey wimey lustrous wankers, murderers, ganglords, prisoners.. the list goes on.

Why are they on the list? Watch this scene. (Scene 1 , Scene 2 ). That’s all.

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