D&AD: Japanese Posters. English?

When looking at Japanese posters and billboards I found it interesting to see the balance between English and Japanese, which is pretty odd really. Over here in England, English is our native language, we don't just have bits in a foreign language, as if to appeal to a wider audience. But the widespread nature of English seems to still find it's way onto posters which have all the main information in Japanese.

This kind of balance is interesting and relevant for me when mocking up my billboards and other contextual material, maybe I could turn the tables and have all the important information in English and the lesser stuff in Japanese. To us, Japanese looks exotic and adds curiosity, to them English could do the same?


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Lecture 8: Creative Rhetorics

Janine Sykes.

Creative inspiration, creative thinking.

Major role in Blade Runner (1980). Changed careers, embraced criticism and negativity, defying odds.

Creative flow

Using heart not mind, sometimes overthinking can lead to negative output, a reaction can be more fruitful and creative.

The creative challenge of the "blank sheet" of paper. Daily routine, outlook etc. Renzo Rosso is Diesel founder.

"You have to work in a team. Me alone there would be no work."

"When you do things before others. People treat you like you're stupid."

"The most important people that have made a change in the world, Mandela etc, they're usually considered stupid"

Talks about experience of school and fashion, practice based. Facilitating creativity. Bauhaus, Arts and crafts movements of 19th century. 

The best idea is always the next one. Creativity is dynamic in some way. 

Be stupid, think with heart. Creativity is different to rational subjects such as science.

Rosso - romantic genius?

Rewind - few thousand years

Martin Bernal - Black Athena - argues that Classical civilisation has deep roots in Afroasiatic cultures. In history it's often been implied that world has roots in Greence.

Very rigid statue pose on the left. The Hellenistic period statue on the right is much more expression and much more emotion and life. The History of Art seems to have been striving to imitate nature in a better way.

Few hundred years

Classicism - Imperial period. Roman art, just copying the Greeks?

FAST FORWARD

Facilitating creativity

Art schools appeared in mid 19th century with the Arts and Crafts movement, just like LCA did.

Abundance of new research about new media having a profound change on creatives and citizens lives.

3) Ubiquitous creativity

Creativity as a basic skill where people can find solutions to problems in 21st life, being resourceful, flexible - contributing to society.

Society (crowd) made up of online Communities of practice VCOP Group(s) of people, which have an interest in the same topic and are engaged in an activity.

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D&AD: Design Process

Andrew Kim is an American designer who recently proposed a Microsoft rebrand in 3 days to much acclaim and I really enjoyed and found his design process eye-opening, especially to see the methodical way in which he approached separate aspects such as the brand, what the audience thinks of the brand, the ethos and just applying the branding concept to examples. Much of it in context which works really well.

Done in 3 days which goes to show, sometimes too much research isn't good either and it's good to just 'react'.

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