Today I've also received visual ideas from Raimon, a collaborator based in the Caribbean, although originally from Spain and freelancing in the Carribean - which shows globalisation in a way itself. Raimon e-mailed me mock-ups of concepts in regards to motion and intensity, as you can see below a completely different yet similar take compared to my own posters.
Raimon _
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I've been finetuning the posters for expressing a clinical, communicative Wimbledon identity.
Information expressed is only what is needed and nothing more, use of green as a primary colour and considered use of space and hierarchy of information. Information tells you the timeframe of Wimbledon's run, and the instantly recognisable logo, individual player, and their seeding number. We have aimed to capture the players personality.
Moving forward we are going to try and merge our two design approaches, to create a diffusion in style.
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Already comparing the identity we are developing, we feel it is much more effective, informative and less overwhelming compared to the over-designed current, and especially previous identities incorporated by Wimbledon.
Now:
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This hopefully begins to show the need, and still relevant opportunity for a New and Contemporary take on the International Style. Revisiting, the old can create something which seems new.
We consciously use photographs as it's objective communication, which communicates what it needs to in the quickest time, there are obviously some exceptions, for example iconography is designed to be instantly communicative but photographs are generally more objective than illustrations.
Reducing images and information down to its main necessities as the Swiss design school believed, creates work which is more timeless with less subjective features, and also a better investment as it's cheaper. Most of our print based material is a simple black and white greyscale print onto thoughtfully considered stock and materials, so the majority of the colour comes through because of the stock - in this case a mixture of green and white
Essentially, you could argue it is 4 times cheaper, as we are only using one colour plate (K) instead of the usual CMYK which most of the above existing examples use.
Raimon _
/
I've been finetuning the posters for expressing a clinical, communicative Wimbledon identity.
Information expressed is only what is needed and nothing more, use of green as a primary colour and considered use of space and hierarchy of information. Information tells you the timeframe of Wimbledon's run, and the instantly recognisable logo, individual player, and their seeding number. We have aimed to capture the players personality.
Moving forward we are going to try and merge our two design approaches, to create a diffusion in style.
---
Already comparing the identity we are developing, we feel it is much more effective, informative and less overwhelming compared to the over-designed current, and especially previous identities incorporated by Wimbledon.
Commissioned by BBC to Red Bee Media
Now:
///
This hopefully begins to show the need, and still relevant opportunity for a New and Contemporary take on the International Style. Revisiting, the old can create something which seems new.
We consciously use photographs as it's objective communication, which communicates what it needs to in the quickest time, there are obviously some exceptions, for example iconography is designed to be instantly communicative but photographs are generally more objective than illustrations.
Reducing images and information down to its main necessities as the Swiss design school believed, creates work which is more timeless with less subjective features, and also a better investment as it's cheaper. Most of our print based material is a simple black and white greyscale print onto thoughtfully considered stock and materials, so the majority of the colour comes through because of the stock - in this case a mixture of green and white
Essentially, you could argue it is 4 times cheaper, as we are only using one colour plate (K) instead of the usual CMYK which most of the above existing examples use.
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